Every bottle of Split Ends Care and Magic Drip is mixed by hand, in small batches, in New York. This week, that same care earned both products a spot on the Pure Beauty Awards shortlist for Best Hair and Scalp Product.

Split Ends Care and Magic Drip are finalists for Best Hair and Scalp Product at the Pure Beauty Awards 2026. We built them to be judged by the back of the bottle, not just the front. Turns out that focus works on the front too.

The Part That Isn't on the Ballot

This is the part a shortlist does not measure. We would rather lead with it than save it for last. Our Leaping Bunny verification means every single supplier in our supply chain proves they are cruelty-free on paper. If a supplier cannot meet that standard, the certification gets pulled. That is a meaningfully higher bar than using the word "cruelty-free" alone. Any brand can print that phrase on a label. Leaping Bunny represents the standard that is independently audited and verified.

An awards nomination shows the industry took notice. Offering Leaping Bunny certified cruelty-free haircare shows how we earned that attention. That is the difference between a simple cruelty-free claim and a true cruelty-free vs. vegan certification in a single sentence.

What Got Us Here

Both formulas trace back to Anna's family recipes. They are 135 years old, created long before "clean beauty" became a recognized category. Anna started adapting them for Jadu after watching her grandchild react to conventional products. That personal need is the true reason these products are made in small batches in New York. It was not a marketing decision. It was a kitchen-table solution.

Split Ends Care relies on five functional botanicals: coconut oil, castor seed oil, rosemary oil, coffee seed oil, and our proprietary botanical extract. We selected these ingredients to work alongside the hair's natural sebum rather than coating over it. It is a split ends repair oil built around a deliberate physical mechanism rather than a surface shine claim.

Fewer ingredients, with more of them doing active work. That is our entire formula philosophy.

Magic Drip skips fillers entirely. It is a concentrated plant-based scalp serum designed to support healthy hair density. This cold-extracted active treatment delivers nutrients directly to the scalp without synthetic carriers or water dilution.

Which One Is Actually Yours?

Quick Tip: If you arrived here because of the award announcement and have not tried either product yet, here is the clear breakdown.

Scalp feeling thin or flat? → Magic Drip is your daily choice. It is a lightweight, water-based scalp treatment designed to support visible density between washes.

Ends looking damaged or dry no matter what you do? → Split Ends Care is your intensive treatment. Apply it generously to your ends 60 minutes or more before washing, or leave it on overnight 2 to 3 times weekly.

Dealing with both? → They are designed to work together seamlessly. Scalp and ends receive targeted care in the same routine without needing formula adjustments.

Nothing about either product changes because of this nomination. You get the same batches, the same verified suppliers, and the same careful process. The award is new. The commitment behind the formulas stays exactly the same.

More in Clean Beauty, Damage Repair, and Hair Density & Growth

• Why Partnering with Leaping Bunny and PETA Is More Than Just a Trend: The full story behind our verification standards.

• Split Ends Care: The Damage Repair anchor product and Pure Beauty finalist.

• Magic Drip: The Hair Density & Growth anchor product and Pure Beauty finalist.

• The Ingredient List Is a Promise: A guide to reading beauty labels with clarity.