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Jadu Conditioner

Food-grade, slow-infused conditioner formulated in small batches.
$42.00

Softer hair that doesn't go flat by day two. Real slip for detangling without breakage. Visible shine from a hydrated strand — not a film that washes out and weighs you down. Jadu Conditioner conditions, smooths, and supports your hair's structure without coating it. By the third wash, you'll feel the difference: lighter, springier, more like your hair instead of your conditioner. Color-safe. Curl-safe. Pregnancy-safe.

  • Conditions, smooths, and softens - without silicone coating
  • Real slip for detangling - safe for curly, coily, and textured hair
  • Visible shine from the inside (light reflects off a hydrated strand, not a silicone film)
  • Plant-Based Bond Care supports strand integrity - reduces visible breakage and split ends
  • Penetrating moisture from coconut oil, glycerin, and Pro-Vitamin B5
  • Caffeine + antioxidant scalp support from Arabica seed oil
  • Safe for color-treated, keratin-treated, bleached, relaxed, and chemically processed hair
  • Pregnancy-safe and breastfeeding-safe
  • Won't cause buildup that forces you back into sulfate shampoos to remove it
  • Naturally scented (peppermint hydrosol) — no synthetic fragrance

Water (Aqua), Mentha Piperita (Peppermint) Flower/Leaf/Stem Water, Cocos Nucifera (Coconut) Oil, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Pentylene Glycol, Cyamopsis Tetragonoloba (Guar) Gum, Cetrimonium Chloride, Behentrimonium Methosulfate, Panthenol, Tocopheryl Acetate, Hydrolyzed Wheat Protein, Coffea Arabica (Coffee) Seed Oil, Sodium Benzoate, Benzoic Acid, Citric Acid

Inspired by a grandmother's love
When nothing was safe enough.

When Anna Asi's grandson was born with severe allergies, she turned to what her family had always known. Five generations of botanical recipes, refined over more than a century. She spent years working to bring that heritage to everyone - formulating a conditioner clean enough to trust, powerful enough to work.

"Our mission is your health, not our wealth."

— Anna Asi, Founder
The Science

Why it works

Genuinely silicone-free

Every conditioner at every price tier — including brands marketed as “clean” — uses silicone to fake softness and slip. Jadu uses BTMS-25, a conditioning emulsifier derived from rapeseed oil. Real conditioning. Verifiable on the label.

Softness from within, not coating

Pro-Vitamin B5 and coconut oil penetrate the hair shaft to hydrate and improve elasticity from the inside. No dimethicone film, no silicone buildup over time — just measurable softness and improved manageability that doesn’t wash away.

Plant-Based Bond Care

Hydrolyzed wheat protein and BTMS-25 from rapeseed reinforce the hair shaft and reduce visible breakage — no synthetic bond molecule required. The same structural support outcome as Olaplex, built entirely from plants.

Premium clean. Pregnancy-safe.

Free of silicones, phthalates, parabens, formaldehyde-releasers, sulfates, and synthetic fragrance. Silicone-free at this price tier is double white space. Formulated to be safe across every stage: pregnancy, postpartum, and daily use beyond.

Why Jadu

Jadu vs. Others

How Jadu Conditioner compares to premium conditioners in the category

Feature Jadu
Conditioner
Premium
Conditioner
Silicone-Free Conditioning (No Dimethicone or Amodimethicone)
Plant-Based Bond Care (Coconut Oil + Wheat Protein)
Naturally Scented — No Synthetic Parfum
Pregnancy & Breastfeeding Safe
Over 95% Naturally Derived (ISO 16128)
Safe for Color, Keratin & Chemically Treated Hair
Jadu Conditioner product
Inside the Formula

The Highest Quality, Food-Grade

Our goal was to create the cleanest conditioner on the market. Plant-derived conditioning agents, whole botanicals, and food-grade proteins, slow-infused in small batches to work from root to tip.

BTMS-25 Conditioning Complex

Rapeseed-derived conditioning emulsifier

Behentrimonium Methosulfate + Cetearyl Alcohol — both derived from rapeseed oil. Smooths the hair shaft, detangles, and builds real slip without silicone.

+Conditions and detangles without coating
+Curl-safe slip — no buildup over time
+Verifiably plant-derived, not silicone-swap
Why it mattersEvery conditioner at every price tier uses silicone. BTMS-25 from rapeseed is the category gap — readable on the back of the bottle.

Whole Coconut Oil

Third ingredient by volume

Cold-extracted coconut oil — one of very few oils proven to penetrate the hair shaft. Reduces protein loss during washing and adds real moisture, not surface-coated shine.

+Penetrates the strand (not just coating it)
+Reduces protein loss during the wash step
+Adds moisture and shine from the inside
Why it mattersMost conditioners that list coconut oil have it 12+ ingredients down. Jadu’s is third.

Peppermint Hydrosol

Second ingredient by volume

Steam-distilled peppermint water — the second ingredient by volume. Cools and stimulates the scalp, refreshes between washes, and provides natural scent with no synthetic fragrance.

+Cools and stimulates the scalp
+Naturally aromatic — no synthetic parfum
+Scent carried through the botanical itself
Why it mattersReplaces synthetic fragrance while adding a functional scalp benefit. Hydrosols are rarely used at this volume in premium conditioners.

Hydrolyzed Wheat Protein

Plant-Based Bond Care

Low molecular weight plant protein that penetrates the cuticle to reinforce the hair shaft and reduce visible breakage — the plant-based counter to Olaplex’s synthetic bond molecule.

+Supports strand structure from within
+Reduces visible breakage and split ends
+Plant-derived, gluten-free at the molecular weight used
Why it mattersBond care doesn’t require a synthetic molecule. Wheat protein delivers the same structural support — from a plant.

Expert endorsements

The natural formula doctors trust.

Dr. Kevin Yurishalmi — Gastroenterologist & Advanced Endoscopist

Free of parabens and triclosans, exactly the standard I hold for my own patients.

Dr. David Kashan, MD, FACS — Plastic & Reconstructive Surgery

After three months, the biggest difference I notice is that my hair feels richer and measurably thicker.

Dr. Sharon Zarabi, RD, CDN — Registered Dietitian & Holistic Nutrition

What you put on your body is as important as what you put in it. Jadu's formulation sets the right standard.

Abigail More — Co-Owner, Val More Salon

As a salon owner, I've tried many products that claim to work — this one truly does.
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How to use jadu conditioner

Revitalize

Safe for all hair types — color-treated, curly, chemically processed, fine, and breakage-prone. Pregnancy-safe. Silicone-free. Gentle enough for every wash.

  1. Jadu Shampoo first

    Wash with Jadu Shampoo and rinse completely before applying.

  2. THEN APPLY JADU CONDITIONER

    Work a dime-to-quarter sized amount through mid-lengths and ends while hair is still wet.

  3. Leave 1–3 minutes

    Allow the conditioning actives to work. Use a wide-tooth comb to detangle if needed.

  4. Rinse with cool water

    Cool water seals the cuticle and enhances shine. Rinse until fully clear.

Without silicone, hair feels lighter and cleaner after rinsing — that is exactly the point.

All hair types Color-safe Curl-safe Pregnancy-safe Keratin-safe Silicone-free Daily use

The Full Ritual

Meet the Newest Members
of Your Jadu Routine

The shampoo and conditioner complete the ritual. Every product now has a role, and every step builds on the last.