BTMS-25 Conditioning Complex
Behentrimonium Methosulfate + Cetearyl Alcohol — both derived from rapeseed oil. Smooths the hair shaft, detangles, and builds real slip without silicone.






When Anna Asi's grandson was born with severe allergies, she turned to what her family had always known. Five generations of botanical recipes, refined over more than a century. She spent years working to bring that heritage to everyone - formulating a conditioner clean enough to trust, powerful enough to work.
"Our mission is your health, not our wealth."
— Anna Asi, FounderEvery conditioner at every price tier — including brands marketed as “clean” — uses silicone to fake softness and slip. Jadu uses BTMS-25, a conditioning emulsifier derived from rapeseed oil. Real conditioning. Verifiable on the label.
Pro-Vitamin B5 and coconut oil penetrate the hair shaft to hydrate and improve elasticity from the inside. No dimethicone film, no silicone buildup over time — just measurable softness and improved manageability that doesn’t wash away.
Hydrolyzed wheat protein and BTMS-25 from rapeseed reinforce the hair shaft and reduce visible breakage — no synthetic bond molecule required. The same structural support outcome as Olaplex, built entirely from plants.
Free of silicones, phthalates, parabens, formaldehyde-releasers, sulfates, and synthetic fragrance. Silicone-free at this price tier is double white space. Formulated to be safe across every stage: pregnancy, postpartum, and daily use beyond.
Why Jadu
How Jadu Conditioner compares to premium conditioners in the category
| Feature | Jadu Conditioner |
Premium Conditioner |
|---|---|---|
| Silicone-Free Conditioning (No Dimethicone or Amodimethicone) | ✓ | ✕ |
| Plant-Based Bond Care (Coconut Oil + Wheat Protein) | ✓ | ✕ |
| Naturally Scented — No Synthetic Parfum | ✓ | ✕ |
| Pregnancy & Breastfeeding Safe | ✓ | ✕ |
| Over 95% Naturally Derived (ISO 16128) | ✓ | ✕ |
| Safe for Color, Keratin & Chemically Treated Hair | ✓ | ✕ |
* Based on publicly available product information. Individual results may vary.
Our goal was to create the cleanest conditioner on the market. Plant-derived conditioning agents, whole botanicals, and food-grade proteins, slow-infused in small batches to work from root to tip.
Behentrimonium Methosulfate + Cetearyl Alcohol — both derived from rapeseed oil. Smooths the hair shaft, detangles, and builds real slip without silicone.
Cold-extracted coconut oil — one of very few oils proven to penetrate the hair shaft. Reduces protein loss during washing and adds real moisture, not surface-coated shine.
Steam-distilled peppermint water — the second ingredient by volume. Cools and stimulates the scalp, refreshes between washes, and provides natural scent with no synthetic fragrance.
Low molecular weight plant protein that penetrates the cuticle to reinforce the hair shaft and reduce visible breakage — the plant-based counter to Olaplex’s synthetic bond molecule.
Expert endorsements
Dr. Kevin Yurishalmi — Gastroenterologist & Advanced Endoscopist
Free of parabens and triclosans, exactly the standard I hold for my own patients.
Dr. David Kashan, MD, FACS — Plastic & Reconstructive Surgery
After three months, the biggest difference I notice is that my hair feels richer and measurably thicker.
Dr. Sharon Zarabi, RD, CDN — Registered Dietitian & Holistic Nutrition
What you put on your body is as important as what you put in it. Jadu's formulation sets the right standard.
Abigail More — Co-Owner, Val More Salon
As a salon owner, I've tried many products that claim to work — this one truly does.
How to use jadu conditioner
Safe for all hair types — color-treated, curly, chemically processed, fine, and breakage-prone. Pregnancy-safe. Silicone-free. Gentle enough for every wash.
Wash with Jadu Shampoo and rinse completely before applying.
Work a dime-to-quarter sized amount through mid-lengths and ends while hair is still wet.
Allow the conditioning actives to work. Use a wide-tooth comb to detangle if needed.
Cool water seals the cuticle and enhances shine. Rinse until fully clear.
Without silicone, hair feels lighter and cleaner after rinsing — that is exactly the point.
The Full Ritual
The shampoo and conditioner complete the ritual. Every product now has a role, and every step builds on the last.

Apply to scalp 30–60 min before washing. Deeply hydrates and preps the scalp before water or lather touches it.
2x weekly
Apply generously to dry ends at the same time. Leave 60+ min before washing, or overnight for intensive repair.
2–3x weekly
Sulfate-free lather that rinses away buildup while preserving the scalp's natural balance. The cleaner the base, the better everything else works.
Every wash
Apply mid-lengths to ends while hair is still wet. Leave 1–3 min, then rinse with cool water. Seals the strand and adds softness without silicone coating.
Every wash
After washing or any time of day. Apply directly to scalp with the precision tip. Water-based, no residue, works on dry or styled hair.
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