“As A Registered Dietitian Who Teaches Holistic, Whole-Body Nutrition, I Always Say This: What You Put In Your Body Is As Important As What You Put On Your Body.”
“I've been using Jadu's hair products for about three months, and the biggest difference I've noticed is that my hair feels richer and thicker.””
“I really enjoy Jadu products because they're chemical-free. They're free of ingredients like parabens and triclosans, which research has linked to an increased risk of certain cancers.””
“As a salon owner, I've tried many products that claim to work, but this one truly does. My hair was brittle, dry, and lacking moisture, and these all-natural products completely transformed it.””
Real hair. Real results.
From fine and straight to curly,bleached and color-treated customers say their hair feels cleaner, softer and easier to manage without the heavy coated feeling.
BEFORE
AFTER
Lightweight cleanse + silicone-free conditioning
BEFORE
AFTER
Helps preserve movement and curl definition
BEFORE
AFTER
Hydrating, non-stripping cleanse
BEFORE
AFTER
Cleans buildup without an aggressively stripping formula
BEFORE
AFTER
Formulated to be color-safe
BEFORE
AFTER
Formulated to be keratin-safe
BEFORE
AFTER
Gentle cleansing without sulfates
Full reviews
4.9/5 from 189 Shampoo & Conditioner reviews* pool includes individual Shampoo, Conditioner and travel-size products.
What you'll notice
From fine and straight to curly, bleached and color-treated customers say their hair feels cleaner, softer and easier to manage without the heavy coated feeling.
The scalp feels fresh without the squeaky, overly-cleansed feeling.
Silicone-free conditioning gives hair slip and softness without leaving a film.
Helps hair feel more substantial and look fuller, without weighing it down with heavy buildup.
Wheat protein and Pro-Vitamin B5 support healthier-looking strands wash after wash.
Customer feedback frequently mentions reduced frizz, better detangling and improved manageability.
A clean, lightweight feel helps hair maintain more body, movement and natural-looking volume.
I feel like it's weighing my hair down, and my hair/scalp doesn't smell/feel clean. But maybe it's just an adjustment period from switching to no silicone and sulfates
I feel like it's weighing my hair down, but maybe it's just an adjustment period from switching to no silicone and sulfates
I absolutely Love JADU Shampoo and Conditioner! I’ve been using these products for 2 weeks now and I am honestly, in love!! I noticed a huge difference after my first wash! Once I blow-dried my hair, it looked so bouncy & soft with a ton of Volume! I have fine hair that has a lot of blonde highlights and when I came across this ad saying they were safe and great for bleached and color treated hair as well as leaping bunny approved, vegan and use food grade ingredients, I was all in and had to see if something so natural could give me good results like they claimed! The answer is 100% YES!!! I love everything about this duo and I must say it did my blonde hair real right!! On top of that, the scent of the shampoo is so lovely and yummy because it smells like Gingerbread to me!! Such a sweet and delicious aroma while washing my hair with products so pure!! I give JADU an A+! I am so happy and I will be using these wonderful products forever now! I also have a sensitive scalp and it worked great for that too!! Thank you to the whole JADU team!!! Sending you all positive energy and many blessings…Oh, and I ordered the hair oil a few days ago and can’t wait to try that one out too!! I have a feeling it’s going to be an excellent product as well!! Thanks again!
My hair is looking good!!!
Definitely a staple for strong hydrated curls!
The Jadu formula
Purposeful ingredients selected to cleanse without stripping, nourish without heavy buildup, and support softer, stronger-looking, fuller-feeling hair.
Shampoo
Sugar & Coconut Cleansers
Lift buildup without stripping the scalp.
BTMS-25
Rapeseed-derived, real slip with no silicone buildup.
Pro-Vitamin B5
Hydrates from within no silicone film.
Wheat Protein
Reinforces the hair shaft to reduce breakage.
Conditioner
Coconut Oil
Reduces breakage and supports strand structure.
Glycerin
Draws in moisture to keep strands hydrated.
Coffee Seed Oil
Natural caffeine and antioxidants, no added fragrance.
Slow-Infused Water Base
Carries every botanical, food-grade throughout.
What's not inside
Many conventional conditioners rely on silicones. Jadu conditions without them using a rapeseed-derived conditioning system for slip and softness instead of a coating.
Cleanse → Nourish
Cleanse first. Nourish second. The routine works because each product has one clear job.
If you have a sensitive scalp, deal with dryness, or are trying to avoid harsh detergents, this is the formula.
Conditions, smooths, and supports your hair's structure without coating it.
Real hair. Real results.
Most "clean" haircare still leans on synthetic swaps and silicone coatings. Jadu is formulated with food-grade botanicals genuinely sulfate-free, genuinely silicone-free.
Five generations of botanical knowledge
Inspired by five generations of botanical recipes, Jadu was developed from a simple idea: haircare should feel as good on your scalp as it does on your hair.
Anna Asi began refining the formula after her grandson's severe allergies made finding products she trusted difficult. Today, that heritage lives in Jadu's small-batch approach to botanical haircare.
“Our mission is your health, not our wealth.”
Anna Asi, Founder
Real answers about what's in the bottle, how it performs, and who it's for — no jargon, no filler.
A gentle, plant-derived cleansing base with no sulfates, silicones, or synthetic fragrance — just enough to lift buildup without stripping your scalp.
Foam comes from sulfates, not cleansing power. Our sulfate-free formula still lifts oil and buildup effectively, just with a lighter lather.
It cleanses without disrupting your curl pattern or stripping the natural oils curly hair relies on for definition and moisture retention.
No — it's formulated to cleanse gently, which is especially important for the fragile, porous structure of bleached hair.
It's sulfate-free and low-stripping, making it safe for color-treated and keratin-treated hair when used as directed.
Yes, it's effective at lifting product buildup while still being gentle enough for regular use.
Yes — the formula avoids harsh detergents and synthetic fragrance, making it a good fit for sensitive or easily irritated scalps.
Yes, it's mild enough for daily use, though every other day works well for most hair types too.
We use a rapeseed-derived conditioning system for real slip and softness, without the buildup silicones leave behind.
No — it's lightweight by design, so it conditions without leaving fine hair feeling heavy or flat.
Focus on mid-lengths to ends, where hair needs it most, and avoid heavy application at the roots.
It's designed as a rinse-out conditioner for best results, though a small amount can be left in on very dry ends.
Your hair's new wash-day ritual
Give your wash day a better foundation. Cleanse gently. Nourish deeply. Keep your hair's natural movement.
Shampoo 250 mL + Conditioner 250 mL
