JADU
MEET THE TEAM

Anna Asi – Founder & CEO
- Visionary creator behind Jadu Beauty
- Passionate about natural haircare solutions in a world of chemical-laden products
- Believes beauty should be effortless, natural, and empowering.
- Leads with innovation, authenticity, and an unwavering commitment to quality.

Nadia Eshaghpour, MBA – PR Manager
- The first believer in Jadu, standing by Anna Asi and her vision with unwavering trust and loyalty.
- A dedicated connector, bringing Jadu into elite, health-conscious communities.
- Passionate about quality, wellness, and authenticity in beauty and lifestyle.
- Author

Gabrielle (Gabby) Kobrin, MA – Brand Coordinator & Writer
- The youngest member of Jadu, seamlessly bridging two generations with vision and adaptability.
- A gifted writer—translating Anna’s ideas into compelling text with precision and creativity.

Nicola Ryan – E-Commerce Manager
- A key force behind Jadu’s marketing initiatives, working closely with Kimia to bring strategies to life.
- Ensures seamless coordination across influencer partnerships, content distribution, and performance tracking.
- Manages campaign execution, budget allocation, and cross-functional collaboration for operational efficiency.
- Detail-oriented and growth-driven, keeping Jadu’s marketing efforts smooth and effective.
- Plays a crucial role in Jadu’s expansion, helping the brand achieve its true vision.

Mac Foster — Senior Marketing Advisor
- A thoughtful and highly experienced advisor with a rare ability to see the entire customer journey—not just one campaign or channel.
- Pays close attention to every detail while always keeping the larger brand and business picture in view.
- Connects messaging, advertising, website experience, and customer behavior to create more cohesive marketing strategies.
- Understanding and collaborative, taking the time to listen, reassess, and find the strongest path forward.
- Consistently brings a fresh perspective, uncovering new angles and opportunities that others may not immediately see.

Kimia Talebian-Jeffries – Marketing Strategist
- Sharp-minded and highly analytical, ensuring Jadu stays on a path of sustainable growth.
- Skilled in transforming challenges into opportunities with creative problem-solving.
- Plays a vital role in optimizing Jadu’s brand presence and long-term expansion.
- Has a keen eye for elevating Jadu’s prestige while staying true to its essence.
- Like a daughter to Anna, deeply invested in the brand’s success

Sarvi Loloei – Data Scientist
- A data wizard with a creative spark, Sarvi brings numbers to life in the most unexpected ways.
- Goes beyond analytics—contributing to creative briefs, brainstorming sessions, and strategic pivots.
- Balances precision with empathy, making her a go-to for both insights and support.
- Helps shape campaigns with data-backed intuition and a whole lot of heart.

Ekaterina Habibi – Database Analyst
- A calm and focused systems strategist keeping Jadu’s internal platforms aligned and running smoothly.
- Leads the integration of tools and technologies that support daily operations across teams.
- Oversees HR processes and internal workflows, ensuring structure, clarity, and consistency company-wide.
- Designs clear, intuitive onboarding channels so new team members feel confident and supported from day one.
- Highly detail-oriented and serious about her work, while remaining pleasant, thoughtful, and easy to collaborate with.

Michelle Devereux – Bookkeeping & Payroll Manager
- A highly organized and dependable professional keeping Jadu’s financial operations accurate and on track.
- Works closely with her team to manage bookkeeping and payroll with precision and consistency.
- Ensures smooth day-to-day financial processes that support the entire organization.
- Brings structure and clarity to numbers, making complex financials feel manageable.
- Calm, reliable, and easy to work with, providing steady support behind the scenes.

Niket Thapa – Website Developer
- A skilled and dependable developer bringing Jadu’s digital ideas to life with care and precision.
- Transforms creative concepts and team feedback into smooth, functional, and engaging website experiences.
- Highly responsive and collaborative, always ready to make adjustments and find practical solutions.
- Brings cheerful, positive energy to every project—usually accompanied by his signature smile.
- Patient, flexible, and committed to ensuring every page reflects Jadu’s vision and serves our customers beautifully.

Saeed Behzadnasab – Data Coordinator
- A careful and dependable coordinator who helps keep Jadu’s information accurate, organized, and accessible.
- Approaches every assignment with curiosity, taking the time to research requirements and verify important details.
- Thoughtful and precise, asking the right questions before moving forward to help prevent errors and overlooked information.
- Supports the team by coordinating data, submissions, shipping details, and essential administrative processes.
- Calm, reliable, and always ready to investigate, clarify, and help move a project forward.




