JADU
MEET THE TEAM

Anna Asi – Founder & CEO
- Visionary creator behind Jadu Beauty
- Passionate about natural haircare solutions in a world of chemical-laden products
- Believes beauty should be effortless, natural, and empowering.
- Leads with innovation, authenticity, and an unwavering commitment to quality.

Michael Habibi – COO
- The architect who brought Jadu to life, transforming an idea into an internationally recognized brand.
- A visionary strategist with a high-tech mindset and an unparalleled ability to scale businesses from scratch to success.
- The mind behind iconic Jadu quotes like “Luxury has no shortcuts.” and “Beauty begins with care.”

Nadia Eshaghpour, MBA – PR Manager
- The first believer in Jadu, standing by Anna Asi and her vision with unwavering trust and loyalty.
- A dedicated connector, bringing Jadu into elite, health-conscious communities.
- Passionate about quality, wellness, and authenticity in beauty and lifestyle.
- Author

Gabrielle (Gabby) Kobrin, MA – Brand Coordinator & Writer
- The youngest member of Jadu, seamlessly bridging two generations with vision and adaptability.
- A gifted writer—translating Anna’s ideas into compelling text with precision and creativity.

Nicola Ryan – E-Commerce Manager
- A key force behind Jadu’s marketing initiatives, working closely with Kimia to bring strategies to life.
- Ensures seamless coordination across influencer partnerships, content distribution, and performance tracking.
- Manages campaign execution, budget allocation, and cross-functional collaboration for operational efficiency.
- Detail-oriented and growth-driven, keeping Jadu’s marketing efforts smooth and effective.
- Plays a crucial role in Jadu’s expansion, helping the brand achieve its true vision.

Kimia Talebian-Jeffries – Marketing Strategist
- Sharp-minded and highly analytical, ensuring Jadu stays on a path of sustainable growth.
- Skilled in transforming challenges into opportunities with creative problem-solving.
- Plays a vital role in optimizing Jadu’s brand presence and long-term expansion.
- Has a keen eye for elevating Jadu’s prestige while staying true to its essence.
- Like a daughter to Anna, deeply invested in the brand’s success

Sarvi Loloei – Data Scientist
- A data wizard with a creative spark, Sarvi brings numbers to life in the most unexpected ways.
- Goes beyond analytics—contributing to creative briefs, brainstorming sessions, and strategic pivots.
- Balances precision with empathy, making her a go-to for both insights and support.
- Helps shape campaigns with data-backed intuition and a whole lot of heart.

Elizaveta Verbova – Creative Assistant
- A creative force with a model’s eye and a storyteller’s heart.
- Shapes Jadu’s visual world — from video concepts to polished edits.
- Brings fresh, scroll-stopping ideas and edits with intuition and flair.
- Supports UGC coordination with precision, taste, and care.