Cleanse & Nourish

Name: Cleanse & Nourish
Brand: Jadu Beauty
Price: 76.0 USD
Availability: OutOfStock

Formulated with food-grade botanicals, vitamins, and preservatives, slow-infused in small batches

$76.00

$84.00

Includes: Shampoo (250mL) + Conditioner (250mL)

Most people have spent years managing a problem that was caused by their hair care, not by their hair.

Sulfites in your shampoo strip the scalp's protective oils. Your scalp then overproduces oil to compensate. Your roots get greasy faster, you shampoo more aggressively, and the stripping continues. Meanwhile, the silicone in your conditioner coats your strands to fake the moisture the stripping removed. Over time the coating thickens and your hair goes flat. It starts to lose its body. You reach for more conditioner and the buildup grows.

This is the cycle. It is not your hair type. It is the chemistry you have been using on your hair. And it can stop.

No sulfates, silicones, parabens, phthalates, or synthetic fragrance
Pregnancy-safe, both products, all trimesters
Leaping Bunny certified cruelty-free, PETA vegan
Safe for curly, coily, color-treated, and chemically processed hair
Small-batch, Slow Infusion Method, made in New York

The secret to thicker, fuller-looking hair

LEAPING BUNNY CERTIFIED

PETA + VEGAN CERTIFIED

100% Natural

SCALP CARE

HYDRATING

Color Safe

Jadu — Founder Story

Inspired by a grandmother's love

When nothing was safe enough.

When Anna Asi's grandson was born with severe allergies, she turned to what her family had always known. Five generations of botanical recipes, refined over more than a century. She spent years working to bring that heritage to everyone - formulating a shampoo clean enough to trust, powerful enough to work.

"Our mission is your health, not our wealth."

— Anna Asi, Founder

The Science

Why it works

Shampoo

Genuinely sulfate-free

Most “sulfate-free” formulas substitute synthetic isethionates for SLS, a swap in name only. Jadu uses sugar-derived and coconut-derived cleansers that lift buildup without stripping color, curl pattern, or scalp moisture.

Conditioner

Genuinely silicone-free

Every conditioner at every price tier, including brands marketed as “clean”, uses silicone to fake softness and slip. Jadu uses BTMS-25, a conditioning emulsifier derived from rapeseed oil. Real conditioning. Verifiable on the label.

Shampoo + Conditioner

Softness from within, not coating

Pro-Vitamin B5 penetrates the hair shaft to hydrate and improve. No dimethicone film, no silicone buildup — just measurable softness that doesn’t wash away.

Shampoo

Bond support at the cleanse step

Low-molecular-weight wheat protein penetrates the cuticle to reinforce the hair shaft and reduce visible breakage, not in a separate treatment, but in the shampoo itself. A standard almost no formula in this category meets.

Conditioner

Plant-based bond care

Hydrolyzed wheat protein and BTMS-25 from rapeseed reinforce the hair shaft and reduce visible breakage at the conditioning step, no synthetic bond molecule required. The same structural support outcome as Olaplex, built entirely from plants.

Shampoo + Conditioner

Premium clean. Pregnancy-safe.

Free of silicones, phthalates, parabens, formaldehyde-releasers, sulfates, and synthetic fragrance. A standard no premium hair care brand currently occupies. Formulated to be safe across every stage: pregnancy, postpartum, and daily use beyond.