Wheat
Fills the gaps
Wheat protein fills gaps in the damaged cuticle, creating stronger, more elastic strands that resist breakage instead of snapping at the bend.
Natural Haircare for Curly and Wavy Hair
Your curls were never the problem. Silicones are.
Real hydration from cold-pressed oils and botanicals, not a silicone film that fakes softness.
- PETA and Leaping Bunny Certified
- Sulfate-free & 100% silicone-free
- Slow-infused, small-batch in New York
- Loved by 600+ curly heads
Loved by curly hair
Curls that finally act like themselves again.
4.8★Average rating
600+Verified reviews
CleanVegan & cruelty-free
My curls used to feel coated and crunchy by day two. Now they're soft, springy and defined, nothing heavy.
Switched off silicones and the buildup is gone. My waves bounce back the way they used to.
I damaged my curls from heat styling and coloring. After using this for a few weeks, my curl pattern looks much more defined again.
The curl ritual
Shampoo, Conditioner & Split Ends Care
The complete root-to-end routine: cleanse without stripping, hydrate without coating, and seal your ends with real oil.
-
01
Jadu ShampooStrips buildup. Leaves your curl pattern.
$39.00 Add
-
02
Jadu ConditionerHydrates from within. Your curls decide their shape.
$39.00 Add
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03
Split Ends Care - Damaged Hair OilStops breakage at the ends, where curls lose length.
$49.00 Add
- Free Shipping on the bundle
- PETA and Leaping Bunny Certified
- Slow-infused in New York
The silicone trap
It's not your curls. It's what's coating them.
Most "smoothing" curl products lean on silicones — a film that fakes softness, then seals dryness underneath — wash after wash..
- 01
The silicone coat
A plastic-like layer seals the strand. Moisture can't get in — curls feel soft for a day, then go thirsty.
- 02
Buildup on your coils
Product layers collect at the roots and along the shaft — greasy scalp, straw-dry ends, and definition that disappears wash after wash.
- 03
Your pattern drops
Weighed down and dehydrated, coils stretch out, frizz returns at the crown, and breakage shows up at the ends.
See it in action · real curly-hair customers
See it in action · real curly-hair customers
The solution
Whole botanicals that sink in — not a film that sits on top.
Cold-pressed oils and real coffee, slow-steeped at low heat to keep every nutrient intact. The result: curls that define, bounce, and hold, without product underneath.
Peppermint
A cooling reset
Peppermint's natural menthol cools on contact and supports scalp circulation, refreshing the scalp environment healthy curls actually grow from.
Coconut Oil
Penetrates, not coats
Low weight fatty acids let coconut oil move into the strand instead of sitting on top, delivering real moisture rather than a silicone style coating.
Vitamin E
Protects against damage
Tocopherol defends strands against environmental and UV stress, offering color safe protection that keeps curls resilient between washes.
Decyl Glucoside (Sugar-Derived Cleanser)
The gentle cleanse
A plant sugar surfactant that lifts buildup without stripping natural oils. It's the sulfate-free alternative doing the actual cleansing work.
Lavender
Deep hydration
Slips inside the strand to replenish lost lipids — softness and shine for curls, without greasy weight.
Coffee Seed Oil
Smooth, stronger ends
Caffeine and antioxidants wake up the scalp for fuller-looking hair.
Pro-Vitamin B5
Softness and Elasticity
Hydrates inside the strand for elasticity, softness, and fuller-looking hair.
Trusted by experts. Loved by curls.
Abigail More, Co-Owner, Val More Salon
"As a salon owner, I’ve tried many products that claim to work, but this one truly does. My hair was brittle, dry, and lacking moisture, and these all-natural products completely transformed it, making it thicker, shinier, full of movement, and healthier overall."
Dr. Kevin Yurishalmi, Gastroenterologist & Advanced Endoscopist
"I really enjoy Jadu products because they’re chemical-free. They’re free of ingredients like parabens and triclosans, which research has linked to an increased risk of certain cancers."
Dr. Sharon Zarabi, RD, CDN, Registered Dietitian & Holistic Nutrition Expert
"As a registered dietitian who teaches holistic, whole-body nutrition, I always say this: what you put in your body is as important as what you put on your body."
Dr. David Kashan, MD, FACS, Plastic & Reconstructive Surgery
"I’ve been using Jadu’s hair products for about three months, and the biggest difference I’ve noticed is that my hair feels richer and thicker."
Independently verified
Certified gentle — not just labelled it.
Leaping Bunny
Certified cruelty-free
PETA
Approved & vegan
Naturally Driven
Food-grade ingredients
Made in NY
Small, traceable batches
The Slow Infusion™ Method
Why your curls drink it in instead of sitting under it.
Real coffee beans, grains and botanicals, steeped at low heat in small New York batches — never high-heat extraction or chemical solvents. The subtle coffee aroma comes from the infusion itself, not added fragrance.
Why it matters for curls: gentle steeping keeps nourishing lipids intact so moisture can reach the strand — not sit on top of it.
SteepWhole ingredients, low heat, time.
PreserveNutrients and aroma kept intact.
Small batchesSmall batches, finished in NY.
Your curls, uncoated
Give them what's real.
Slow-infused, silicone-free, small-batch in New York — Your curl pattern, finally free.
- Silicone-free
- Sulfate-free
- Vegan & cruelty-free
