LEAPING BUNNY CERTIFIED
PETA + VEGAN CERTIFIED
100% Natural
SCALP CARE
HYDRATING
Color Safe
When Anna Asi's grandson was born with severe allergies, she turned to what her family had always known. Five generations of botanical recipes, refined over more than a century. She spent years working to bring that heritage to everyone - formulating a conditioner clean enough to trust, powerful enough to work.
"Our mission is your health, not our wealth."
— Anna Asi, FounderWhy it works
Genuinely silicone-free
Every conditioner at every price tier — including brands marketed as “clean” — uses silicone to fake softness and slip. Jadu uses BTMS-25, a conditioning emulsifier derived from rapeseed oil. Real conditioning. Verifiable on the label.
Softness from within, not coating
Pro-Vitamin B5 and coconut oil penetrate the hair shaft to hydrate and improve elasticity from the inside. No dimethicone film, no silicone buildup over time — just measurable softness and improved manageability that doesn’t wash away.
Plant-Based Bond Care
Hydrolyzed wheat protein and BTMS-25 from rapeseed reinforce the hair shaft and reduce visible breakage — no synthetic bond molecule required. The same structural support outcome as Olaplex, built entirely from plants.
Premium clean. Pregnancy-safe.
Free of silicones, phthalates, parabens, formaldehyde-releasers, sulfates, and synthetic fragrance. Silicone-free at this price tier is double white space. Formulated to be safe across every stage: pregnancy, postpartum, and daily use beyond.
INSIDE THE FORMULA
The Highest Quality,
Food-Grade
Plant-derived conditioning agents, whole botanicals, and food-grade proteins, slow-infused in small batches to work from root to tip.
BTMS-25 smooths the hair shaft, detangles, and builds real slip, derived from rapeseed oil with no synthetic coating.
Cold-extracted coconut oil penetrates the hair shaft, reduces protein loss during washing, and adds real moisture without surface-coating.
Steam-distilled peppermint water calms the scalp naturally, while plant-based wheat protein reinforces the cuticle and reduces visible breakage.
Why Jadu
Jadu vs. Others
How Jadu Conditioner compares to premium conditioners in the category
| Feature | Jadu Conditioner | Premium Conditioner |
|---|---|---|
| Silicone-Free Conditioning | ✓ | ✕ |
| Plant-Based Bond Care | ✓ | ✕ |
| Naturally Scented — No Synthetic 'Parfum' | ✓ | ✕ |
| Pregnancy & Breastfeeding Safe | ✓ | ✕ |
| Over 95% Naturally Derived | ✓ | ✕ |
| Safe for Color, Keratin & Chemically Treated Hair | ✓ | ✕ |
Expert endorsements
The natural formula doctors trust.
How to use jadu conditioner
Revitalize
Safe for all hair types — color-treated, curly, chemically processed, fine, and breakage-prone. Pregnancy-safe. Silicone-free. Gentle enough for every wash.
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Jadu Shampoo first
Wash with Jadu Shampoo and rinse completely before applying.
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THEN APPLY JADU CONDITIONER
Work a dime-to-quarter sized amount through mid-lengths and ends while hair is still wet.
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Leave 1–3 minutes
Allow the conditioning actives to work. Use a wide-tooth comb to detangle if needed.
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Rinse with cool water
Cool water seals the cuticle and enhances shine. Rinse until fully clear.
Without silicone, hair feels lighter and cleaner after rinsing — that is exactly the point.
The Full Ritual
Meet the Newest Members
of Your Jadu Routine
The shampoo and conditioner complete the ritual. Every product now has a role, and every step builds on the last.
Apply to scalp 30–60 min before washing. Deeply hydrates and preps the scalp before water or lather touches it.
2x weekly
Apply generously to dry ends at the same time. Leave 60+ min before washing, or overnight for intensive repair.
2–3x weekly
Sulfate-free lather that rinses away buildup while preserving the scalp's natural balance. The cleaner the base, the better everything else works.
Every wash
Apply mid-lengths to ends while hair is still wet. Leave 1–3 min, then rinse with cool water. Seals the strand and adds softness without silicone coating.
Every wash
After washing or any time of day. Apply directly to scalp with the precision tip. Water-based, no residue, works on dry or styled hair.
DailyFAQS
Most "clean" conditioners still use silicone (dimethicone, amodimethicone) or synthetic conditioning quats. Jadu uses BTMS-25, derived from rapeseed oil. That distinction is real, verifiable on the INCI list, and not currently held by any other brand at this price tier.
BTMS-25 is a conditioning emulsifier composed of Behentrimonium Methosulfate (25%) and Cetearyl Alcohol (75%), both derived from rapeseed oil. It's plant-derived, biodegradable, and the primary natural alternative to silicone conditioning in clean formulation.
Yes. Zero silicones. No dimethicone, no amodimethicone, no cyclomethicone, no trisiloxane. Read the full INCI on the back of the bottle.
Our branded term for the system of hydrolyzed wheat protein, BTMS-25, coconut oil, and natural fatty acids that together support hair-strand integrity. It is not a clinical bond-repair claim — it's a structural support story using plant-derived ingredients.
