Color-treated
Formulated to be color-safe
“As a salon owner, I've tried many products that claim to work, but this one truly does. My hair was brittle, dry, and lacking moisture, and these all-natural products completely transformed it.”
Personal testimonial; individual experiences vary.
As Seen In
Real hair. Real results.
Loved by hair that refuses to settle.
From color-treated and bleached to curly and fine, customers say their hair feels softer, their ends look healthier and nothing feels coated.
Bleached
BEFORE
BEFORE
Softer, glossier-looking ends after lightening
Dry ends
BEFORE
BEFORE
Pre-wash oil + gentle cleanse for soft, smooth-looking ends
Curly hair
BEFORE
BEFORE
Helps preserve movement and curl definition
Fine hair
BEFORE
BEFORE
Lightweight cleanse + silicone-free conditioning
Keratin-treated
BEFORE
BEFORE
AFTER
Formulated to be keratin-safe
Oily scalp
BEFORE
BEFORE
Cleans buildup without an aggressively stripping formula
Full reviews
WHAT 494 CUSTOMERS SAY ABOUT THE ROUTINE.
4.8/5 · 97% would recommend. Reviews of Jadu Shampoo, Conditioner (full size + travel) and Split Ends Care.
What you'll notice
What you'll notice after wash day
From the first wash: smoother ends, a fresh scalp, and shine that is not a coating.
Softer ends
Ends feel smooth, not straw-like, from the first wash.
Clean, not stripped
The scalp feels fresh, without the squeaky, over-cleansed feeling.
Shine, not coating
Hair moves and catches the light, with no silicone film.
NOURISH → CLEANSE → CONDITION
THREE STEPS. THREE JOBS.
Each bottle does one thing well. Together they cover your hair from the ends up.
STEP 1 · SPLIT ENDS CARE
Before you wash
10–15 drops on dry ends, 1–2 hours or overnight. Castor and coconut oil soak in where hair is driest.
STEP 2 · SHAMPOO
Cleanse
Lifts buildup and excess oil without sulfates, so your color and your natural oils stay put.
STEP 3 · CONDITIONER
Condition
Silicone-free slip and softness. Detangles and smooths without a coating.
SHAMPOO AND CONDITIONER CARE FOR YOUR HAIR. SPLIT ENDS CARE CARES FOR YOUR ENDS.
Your ends are the oldest part of your hair. They've been through every wash, every color appointment and every hot tool, and conditioner alone can't keep up. Split Ends Care gives the last few inches a concentrated dose of nourishment before you wash, so your whole length looks as healthy as your roots.
NORMA KAMALI × JADU
“JADU has a perfect treatment for split ends… your hair is so silky soft.”
Norma Kamali, Fashion designer
THE REVIEWS SAY IT ALL
- 4.8/5 from 278 reviews
- 96% would recommend
- Pure Beauty Awards 2026 Finalist
“I have never seen my ends look this conditioned and healthy!!”
Vanessa, balayage
REAL CUSTOMER REVIEWS
97%would recommend these products
Slide 1 selected
Reviews Summary
Generated by AI from 100 most recent customer reviews
Last updated 3 months ago
Customers say this oil and conditioner duo leaves their hair feeling soft, smooth, and healthy-looking. Many highlight how the lightweight formula absorbs quickly without leaving a greasy residue, making it ideal for various hair types from curls to fine strands. Frequent comments praise the natural scent, minimal product needed per use, and noticeable improvements in frizz, shine, and manageability. Users report less breakage and easier detangling. The formula works well as an overnight treatment and pairs effectively with the shampoo. Customers appreciate the straightforward ingredient list and feel the quality justifies the price.
Customers Talked About
- Texture
- Hair Health
- Curl Performance
- Manageability
- Shine
493 reviews
- PPaulaReviewingSplit Ends CareI recommend this productRated 4 out of 5 stars23 hours ago4 Stars
a tad heavier on my fine hair than I'd hoped so I will apply it at nite.
- KKReviewingSplit Ends CareI recommend this productRated 5 out of 5 stars2 weeks ago5 Stars
Love this product!
- KFKeri F.Verified BuyerReviewingJadu ShampooI recommend this productRated 4 out of 5 stars4 weeks agoShampoo
I feel like it's weighing my hair down, and my hair/scalp doesn't smell/feel clean. But maybe it's just an adjustment period from switching to no silicone and sulfates
- KFKeri F.Verified BuyerReviewingJadu ConditionerI recommend this productRated 4 out of 5 stars4 weeks agoConditioner
I feel like it's weighing my hair down, but maybe it's just an adjustment period from switching to no silicone and sulfates
- DGDora G.Verified BuyerReviewingJadu Conditioner - TravelI recommend this productRated 5 out of 5 stars1 month agoGreat!!
My hair is looking good!!!
The Jadu formula
Ingredients with a purpose
Purposeful ingredients selected to cleanse without stripping, nourish without heavy buildup, and support softer, stronger-looking, fuller-feeling hair.
Split Ends Care
Castor
Nourishes dry, rough-feeling ends.
Coconut oil
Glides through lengths for a soft feel.
Rosemary
For a glossy, refreshed-looking finish.
Coffee beans
Conditions dull, dry lengths.
Shampoo
Sugar & Coconut Cleansers
Lift buildup without stripping the scalp.
BTMS-25
Rapeseed-derived, real slip with no silicone buildup.
Pro-Vitamin B5
Hydrates from within no silicone film.
Wheat Protein
Helps strands feel stronger and smoother.
Conditioner
Coconut Oil
Softens strands and helps them feel stronger.
Glycerin
Draws in moisture to keep strands hydrated.
Coffee Seed Oil
Natural caffeine and antioxidants, no added fragrance.
Slow-Infused Water Base
Carries every botanical, food-grade throughout.
What's not inside
A cleaner label, without the cleanwashing.
Many routines rely on silicones to fake softness. All three Jadu bottles skip them. Plant oils and a rapeseed-derived conditioner give real slip and shine, not a coating.
Real hair. Real results.
Why is Jadu better?
Most "clean" haircare still leans on synthetic swaps and silicone coatings. Jadu is formulated with food-grade botanicals genuinely sulfate-free, genuinely silicone-free.
JaduBest Value
Other
Food-grade, slow-infused botanicals
Genuinely sulfate-free
Genuinely silicone-free, no buildup
Wheat protein bond support
Color-safe, all hair types
Safe for sensitive scalp & pregnancy
Leaping Bunny & PETA certified
Rated 4.8/5, 494 reviews
Five generations of botanical knowledge
When nothing was safe enough, we made our own.
Inspired by five generations of botanical recipes, Jadu was developed from a simple idea: haircare should feel as good on your scalp as it does on your hair.
Anna Asi began refining the formula after her grandson's severe allergies made finding products she trusted difficult. Today, that heritage lives in Jadu's small-batch approach to botanical haircare.
“Our mission is your health, not our wealth.”
Anna Asi, Founder
FAQ's
Real answers about what's in the bottle, how it performs, and who it's for — no jargon, no filler.
Split Ends Care (30 mL), Jadu Shampoo (250 mL) and Jadu Conditioner (250 mL), all full size.
Split Ends Care first, on dry ends before you wash, then shampoo, then conditioner. Between washes, smooth 1–2 drops over dry ends.
Yes. All three are sulfate-free and silicone-free, and made for color-treated and lightened hair.
About 8 weeks of regular use.
Not yet. The set is a one-time purchase, but you can subscribe to each bottle on its own page.
Start with fewer drops on the very ends, and always wash it out before styling.
A gentle, plant-derived cleansing base with no sulfates, silicones, or synthetic fragrance — just enough to lift buildup without stripping your scalp.
Foam comes from sulfates, not cleansing power. Our sulfate-free formula still lifts oil and buildup effectively, just with a lighter lather.
It cleanses without disrupting your curl pattern or stripping the natural oils curly hair relies on for definition and moisture retention.
No — it's formulated to cleanse gently, which is especially important for the fragile, porous structure of bleached hair.
It's sulfate-free and low-stripping, making it safe for color-treated and keratin-treated hair when used as directed.
Yes, it's effective at lifting product buildup while still being gentle enough for regular use.
Yes — the formula avoids harsh detergents and synthetic fragrance, making it a good fit for sensitive or easily irritated scalps.
Yes, it's mild enough for daily use, though every other day works well for most hair types too.
We use a rapeseed-derived conditioning system for real slip and softness, without the buildup silicones leave behind.
No — it's lightweight by design, so it conditions without leaving fine hair feeling heavy or flat.
Focus on mid-lengths to ends, where hair needs it most, and avoid heavy application at the roots.
It's designed as a rinse-out conditioner for best results, though a small amount can be left in on very dry ends.
YOUR COMPLETE WASH-DAY RITUAL
READY FOR SOFT, GLOSSY ENDS?
Nourish your ends. Cleanse gently. Condition without the coating.
Split Ends Care 30 mL + Shampoo 250 mL + Conditioner 250 mL
$127$114SAVE $13
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