Jadu Shampoo - pregnancy-safe, sulfate-free, no parabens, no synthetic fragrance, no sulfates. Safe for every trimester. Leaping Bunny certified. Jadu Beauty

Helps Reduce Frizz Panthenol (Pro-Vitamin B5) Adds Volume & Bounce, Nourishes the scalp

Plant-Based Bond Care Conditioner, Rapeseed-derived conditioning emulsifier

Food-Grade Conditioner Boosts Volume, Hydrates Dry Strands

No Sulfates, No Silicones, No Parabens, No Phthalates, No Synthetic Dyes

Adds Hydration Without Oiliness Coconut + Sugar Beet-Derived, Balanced Scalp, Lasting Hydration

Cleanse & Nourish - Travel

Name: Cleanse & Nourish - Travel
Brand: Jadu Beauty
Price: 27.0 USD
Availability: InStock
Rating: 4.9 (189 reviews)

Formulated with food-grade botanicals, vitamins, and preservatives, slow-infused in small batches

4.9

Rated 4.9 out of 5 stars

189 Reviews

Includes: Shampoo (50mL) + Conditioner (50mL)

$27.00

$30.00

Most people have spent years managing a problem that was caused by their hair care, not by their hair.

Sulfites in your shampoo strip the scalp's protective oils. Your scalp then overproduces oil to compensate. Your roots get greasy faster, you shampoo more aggressively, and the stripping continues. Meanwhile, the silicone in your conditioner coats your strands to fake the moisture the stripping removed. Over time the coating thickens and your hair goes flat. It starts to lose its body. You reach for more conditioner and the buildup grows.

This is the cycle. It is not your hair type. It is the chemistry you have been using on your hair. And it can stop.

No sulfates, silicones, parabens, phthalates, or synthetic fragrance
Pregnancy-safe, both products, all trimesters
Leaping Bunny certified cruelty-free, PETA vegan
Safe for curly, coily, color-treated, and chemically processed hair
Small-batch, Slow Infusion Method, made in New York

The secret to thicker, fuller-looking hair

LEAPING BUNNY CERTIFIED

PETA + VEGAN CERTIFIED

100% Natural

SCALP CARE

HYDRATING

Color Safe

Jadu — Founder Story

Inspired by a grandmother's love

When nothing was safe enough.

When Anna Asi's grandson was born with severe allergies, she turned to what her family had always known. Five generations of botanical recipes, refined over more than a century. She spent years working to bring that heritage to everyone - formulating a shampoo clean enough to trust, powerful enough to work.

"Our mission is your health, not our wealth."

— Anna Asi, Founder

The Science

Why it works

Shampoo

Genuinely sulfate-free

Most “sulfate-free” formulas substitute synthetic isethionates for SLS, a swap in name only. Jadu uses sugar-derived and coconut-derived cleansers that lift buildup without stripping color, curl pattern, or scalp moisture.

Conditioner

Genuinely silicone-free

Every conditioner at every price tier, including brands marketed as “clean”, uses silicone to fake softness and slip. Jadu uses BTMS-25, a conditioning emulsifier derived from rapeseed oil. Real conditioning. Verifiable on the label.

Shampoo + Conditioner

Softness from within, not coating

Pro-Vitamin B5 penetrates the hair shaft to hydrate and improve. No dimethicone film, no silicone buildup — just measurable softness that doesn’t wash away.

Shampoo

Bond support at the cleanse step

Low-molecular-weight wheat protein penetrates the cuticle to reinforce the hair shaft and reduce visible breakage, not in a separate treatment, but in the shampoo itself. A standard almost no formula in this category meets.

Conditioner

Plant-based bond care

Hydrolyzed wheat protein and BTMS-25 from rapeseed reinforce the hair shaft and reduce visible breakage at the conditioning step, no synthetic bond molecule required. The same structural support outcome as Olaplex, built entirely from plants.

Shampoo + Conditioner

Premium clean. Pregnancy-safe.

Free of silicones, phthalates, parabens, formaldehyde-releasers, sulfates, and synthetic fragrance. A standard no premium hair care brand currently occupies. Formulated to be safe across every stage: pregnancy, postpartum, and daily use beyond.

Jadu Shampoo - Travel

If you have a sensitive scalp, deal with dryness, or are trying to avoid harsh detergents, this is the formula.

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JADU CONDITIONER - Travel

Conditions, smooths, and supports your hair's structure without coating it.

VIEW PRODUCT

REAL CUSTOMER REVIEWS

4.9

Rated 4.9 out of 5 stars

Based on 189 reviews

Total 5 star reviews: 178

Total 4 star reviews: 10

Total 3 star reviews: 0

Total 2 star reviews: 1

Total 1 star reviews: 0

99%would recommend these products

Slide 1 selected

Reviews Summary

Customers say this shampoo and conditioner leave their hair feeling clean, soft, and healthy without heaviness. The creamy, rich texture requires only a small amount and works well for various hair types—from fine to curly to bleached. Many reviews mention improved curl definition, reduced frizz, and better detangling. Users appreciate the pleasant scent and notice their scalp feels comfortable without tightness or residue. Common feedback includes that the product performs comparably to expensive salon brands while maintaining a cleaner ingredient profile.

Customers Talked About

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189 reviews

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V
Vanessa
Reviewing
Jadu Conditioner
I recommend this product
Rated 5 out of 5 stars
1 week ago
No more dry damaged hair!!
I’ve been coloring my hair for years and now that I’m in my late 40s my hair constantly feels dry and damaged. No amount of hair masks, treatments or expensive conditioners did much. I’ve been using Jadu shampoo and conditioner for three weeks now right after a partial balayage. I have never seen my ends look this conditioned and healthy!! This is amazing!!! Because the conditioner is so rich, i can only go 2-3 days between washing but that is ok! Well worth the upside
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V
Vanessa
Reviewing
Jadu Shampoo
I recommend this product
Rated 5 out of 5 stars
1 week ago
Cleans without stripping
I have color treated hair, so it’s important to avoid sulfates and chemicals that might ruin the investment. But also important to avoid chemicals that might trigger irritation or affect my long term health. Jadu Shampoo cleans without leaving my hair looking dry or damaged and helps to preserve my balayage
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MH
Micheal H.
Verified Buyer
Reviewing
Jadu Shampoo
I recommend this product
Rated 5 out of 5 stars
1 week ago
Great for dry scalp
Was looking for a sulfate-free shampoo that actually cleans the scalp for ages. Found it. Great for Scalp and does not fade the color. Love it.
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MH
Micheal H.
Verified Buyer
Reviewing
Jadu Conditioner
I recommend this product
Rated 5 out of 5 stars
1 week ago
Very rich and luxurious
Very well-balanced formula. Rich, creamy, and truly nourishing. Untangles hair easily, and my hair doesn't need a styling cream or oil after using it. The smell gets me excited every time :) Totally recommend.
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BO
Brenda O.
Verified Buyer
Reviewing
Jadu Conditioner
I recommend this product
Rated 4 out of 5 stars
2 weeks ago
My thoughts
This conditioner is good but if I use too much it leaves a residue. It seems to be concentrated so I use a smaller amount.
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