Shampoo & Conditioner

Coffee and coconut — rich, not sweet. That's the actual formula talking, not an added fragrance layered on top.

Thick and rich — noticeably more concentrated than a standard conditioner. That's exactly why a little goes a long way. Start with a dime-to-quarter sized amount through mid-lengths and ends. You can always add more if your curls are longer or denser, but you'll likely need less than you think.

Not if you use the right amount for your hair. Straight hair shows weight and flatness fast, so this is the one to get right: start with a dime-sized amount, and keep it strictly to mid-lengths and ends, never your roots. Fine, straight hair especially should stay on the lighter side of that amount.

Almost always because it went too close to the roots, or you used more than your hair length needs. Straight hair carries oil down the strand fast, so the conditioner near the scalp reads as greasy quickly. Keep it to the ends, use less than you think, and rinse thoroughly with cool water.

Yes — frizz is usually a sign of a raised, dry cuticle, and this conditioner's job is to smooth and hydrate that cuticle rather than mask it with silicone. The cool-water rinse at the end is doing real work here too — it physically closes the cuticle, which is a big part of what keeps frizz down after you dry.

Low-porosity hair absorbs products slowly. Apply the conditioner to damp hair and use warm water to help the coconut oil and glycerin penetrate, then finish with a cool rinse to seal the cuticle.

Yes — that's one of its core jobs. Bleached hair breaks because the strand is weakened and dehydrated; the protein and moisture in this formula work to support strand integrity so hair holds up better against daily handling, brushing, and styling.

Yes — it's color-safe with nothing aggressive enough to strip dye. Silicone-free conditioners are actually gentler on color than heavier coated formulas, which can trap unevenness underneath and dull your color over time.

It's built to give you real slip — that's the point of skipping silicone for BTMS-25, which is genuinely good at detangling rather than just faking smoothness. Most curly hair won't need a separate detangler on top of this for regular washes; save the extra step for post-wash-day knots or when you've gone longer between washes.

1-3 minutes is the standard, and that's enough for most straight hair — you don't need to leave it longer to get the benefit, since straight strands absorb quickly.

Yes — the formula is pregnancy-safe and breastfeeding-safe.