Formulas Passed Down Through Generations
Plant-Based Haircare
At Jadu, every product we create is inspired by time-honored methods that have been passed down through generations. Every product is ethically sourced and small batch crafted. The result is a line of haircare products that moisturize, help reduce breakage, and support the healing of split ends.
Anna's Story
Anna’s journey with Jadu began with a moment of heartbreak that transformed into a mission. Watching her beloved grandchild struggle with allergies, Anna felt an overwhelming sense of helplessness. She saw firsthand how modern products, laden with chemicals, often caused more harm than good. This deeply personal experience ignited a spark within her—a resolve to create something better, not just for her family, but for everyone seeking gentle, natural care.
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Testimonials
I love this stuff. It makes styling so effortless, and gives my clients’ hair a beautiful boost.
- Val More, Owner of ValMore Salon
I wish I had Jadu’s products when I was going through a hard time with my hair. It really is some sort of magic potion!
- Angela R.
Jadu is more than just a beauty brand – it is a way to strengthen your confidence, find a healthier you, and bring out your best self.
– Brenda R.
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JADU is a beauty and haircare brand rooted in the wisdom of nature and modern science. We create luxurious, natural formulations inspired by ancient traditions and crafted with premium, locally sourced ingredients.
Beauty begins with the care. Our mission reflects our commitment to creating products that nourish, heal, and inspire, prioritizing health and sustainability.
Crafted in New York using locally sourced, premium ingredients, every Jadu product reflects a commitment to sustainability, quality, and authenticity. We partner with local suppliers to ensure that each ingredient is chosen with care and respect for its natural origins.
Jadu haircare products support the following:
- Split End Reduction: Effectively repairs and reduces hair-brittle split ends.
- Strengthens Hair: Enriched with fatty acids to strengthen hair from root to tip.
- Conditioning and Moisturizing: Provides deep conditioning and moisturizing for silkier, smoother strands.
- Reduced Breakage: Minimizes hair breakage, making hair easier to manage.
- Stimulates Growth: Enhances blood flow to nourish follicles and promote hair growth.
- Environmental Protection: Shields hair against oxidative stress and environmental damage including UVA and pollution.
- Coconut Glow Complex: Deeply moisturizes and conditions the hair, restoring softness and shine while preventing further breakage.
- Castor Bloom Infusion: Strengthens hair strands, reduces split ends, and promotes healthy hair growth with essential fatty acids.
- Herbal Vitality Extract: Enhances hair circulation, promoting nutrient absorption for stronger, thicker, and healthier strands.
- Mocha Glow Elixir: Packed with antioxidants, it shields hair from environmental damage and enhances hair vitality, and sleekness.
- Coffee Blossom Infusion: supports scalp circulation and hair growth.
- Sacred Grain Complex: Adds strength and nourishment, enhancing hair vitality.
- Spice Bloom Essence: supports hair growth by boosting scalp circulation, nourishing follicles, and maintaining a healthy, irritation-free scalp.