
Wheat
Fills the gaps
Wheat protein smooths rough, porous spots along the strand, so hair feels stronger and snaps less when you brush.
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Not sure where to start? Take the 60-second quiz →
Not sure where to start? Take the 60-second quiz →
For colored, bleached & dry hair
Glossy hair. Without a ten-step routine.
A sulfate-free shampoo, a silicone-free conditioner and a coffee-infused oil for your ends. Shampoo 250 mL · Conditioner 250 mL · Split Ends Care 30 mL. Glossier-looking hair from the first wash.


Loved by every hair type
Softer, shinier, easier to brush. From the first wash.


My mom (in her 50s) and I both use this. Her hair is thicker, mine is fine, and somehow it works for both of us.

I used to need leave-in, serum, and oil after washing. Now I rinse this conditioner out and my hair feels soft enough that I can skip the extra products.

My hair looks so much shinier and healthier than before, less dry and brittle, and it's been breaking less when I brush it after shower.

The glossy hair routine
Three bottles, one wash day. Oil your ends before you wash, cleanse without stripping, condition without silicone.
The problem
It's not your hair. It's the routine.
Most routines pile it on: a shampoo that strips, a conditioner that coats, then a serum to fake the shine. Hair ends up dry underneath and heavy on top.

Harsh cleansers dry hair out, then silicones cover it with a film. Soft for a day, dry again by the next wash.
Leave-in, serum, oil, heat protectant. The layers build up. Roots go flat and greasy while the ends stay dry.
Bleach, color and heat wear the ends first. They fray and frizz, and you end up trimming away length.
The solution
Plants and real coffee that sink in. Not a film on top.
Cold-pressed oils, real coffee and botanicals, slow-steeped at low heat. Hair feels soft and looks glossy without anything coating it.

Fills the gaps
Wheat protein smooths rough, porous spots along the strand, so hair feels stronger and snaps less when you brush.

A cooling reset
Natural menthol feels cool and fresh on the scalp after every wash.

Absorbs, doesn't coat
Light fatty acids move into the strand instead of sitting on top, so softness lasts past the next wash.

Color-safe care
Tocopherol helps shield strands from sun and styling stress, so color stays bright between appointments.

The gentle cleanse
A sugar-derived cleanser that lifts oil and buildup without the squeaky, stripped feel.

Soft & soothing
A calming botanical that adds moisture and a light, clean scent.

The glossy finish
Rich in antioxidants. Smooths dry ends and adds a healthy-looking shine.

Softness & slip
Draws in moisture, so hair feels softer and detangles easily.

Abigail More
Co-Owner, Val More Salon
"As a salon owner, I’ve tried many products that claim to work, but this one truly does. My hair was brittle, dry, and lacking moisture, and these all-natural products completely transformed it, making it thicker, shinier, full of movement, and healthier overall."

Norma Kamali
Fashion designer
"JADU has a perfect treatment for split ends… your hair is so silky soft."

Dr. Sharon Zarabi, RD, CDN
Registered Dietitian & Holistic Nutrition Expert
"As a registered dietitian who teaches holistic, whole-body nutrition, I always say this: what you put in your body is as important as what you put on your body."
Independently verified

Certified cruelty-free

Approved & vegan

Food-grade ingredients

Small, traceable batches
The Slow Infusion™ Method
Why your hair drinks it in instead of wearing it.
Real coffee beans, grains and botanicals, steeped at low heat in small New York batches, never high-heat extraction or chemical solvents. The warm coffee scent comes from the infusion itself, not added fragrance.
“I wanted to make haircare simple, but with results you actually love. So I created the routine.” — Anna Asi, Founder

Your hair, simplified
Three steps. Glossy hair.
Slow-infused, silicone-free, small-batch in New York. Spend less time worrying about your hair and more time enjoying your life.
Real answers about what's in the bottle, how it performs, and who it's for.
Yes. Customers use it on straight, wavy, fine, thick and color-treated hair. If your hair is fine, use 1–2 drops of Split Ends Care on the ends only.
Before you wash, warm 10–15 drops of Split Ends Care and apply to dry ends for 1–2 hours or overnight. Then shampoo, rinse. Condition for 2–3 minutes, rinse. Between washes, smooth 1–2 drops over dry ends.
No. It's lightweight and absorbs fast. Start with 1–2 drops on the ends and add more only if your hair drinks it up.
No — it's formulated to be color-safe and safe for keratin-treated and chemically processed hair. No sulfates means nothing aggressively stripping the treatment or the color molecules sitting in your strand.
Foam doesn't clean your hair — the surfactants do, and foam is just air getting whipped into the mix, which sulfates are especially good at faking. This formula skips sulfates on purpose, so you get a lighter lather instead of a big foamy one. If you want more lather, a second wash works, but the first wash is doing the actual cleaning either way.
Warm coffee with a soft coconut note. It comes from real coffee in the infusion, with no synthetic fragrance.
Water, lavender extract, plant-derived cleansers — Cocamidopropyl Betaine (coconut-derived) plus Decyl Glucoside and C10-16 Alkyl Glucoside (sugar-derived) — glycerin, panthenol, hydrolyzed wheat protein, coffee seed oil, and a short list of stabilizers to keep the formula fresh. Over 95% naturally derived, genuinely sulfate-free — no SLS, SLES, or synthetic sulfate substitutes hiding under a different name. No parabens, no phthalates, no synthetic fragrance. Split Ends Care is caprylic/capric triglyceride (coconut), castor seed oil, rosemary leaf oil, coffee seed oil, and a botanical blend.

a tad heavier on my fine hair than I'd hoped so I will apply it at nite.
Love this product!
I feel like it's weighing my hair down, and my hair/scalp doesn't smell/feel clean. But maybe it's just an adjustment period from switching to no silicone and sulfates
I feel like it's weighing my hair down, but maybe it's just an adjustment period from switching to no silicone and sulfates
My hair is looking good!!!
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