Hair Rituals and Everyday Solutions
Jadu Beauty Podcast · Salon Series
Meet the "Boss Baby" of Val More Salon
What happens when a dedicated occupational therapist trades her scrubs for scissors and a seat at the table of one of New York City's most beloved family-owned salons? You get Abigail More, co-owner, passionate curl advocate, and the driving force behind a salon culture rooted in radical honesty, deep care, and genuine connection.
"When you have honesty, people appreciate that for life."— Abigail More, Co-Owner, Val More Salon
Before stepping into the beauty industry, Abigail spent over a decade working in healthcare. When her brother Val found a stunning space on Madison Avenue, he asked her to build something extraordinary with him. Today, Val More Salon is more than a hair destination, it's a neighborhood institution where every client is treated like family and every appointment is a ritual worth savoring.
What We Cover in This Episode
From Healthcare to Hair: A Leap of Faith
Abigail's 11 years as an occupational therapist gave her a precision-first mindset that translates perfectly to the salon floor. She shares what it felt like to walk away from medicine, trust her brother's vision, and say yes to building something entirely new, on Madison Avenue, no less.
Building a Family Culture in Business
From day one, the question wasn't "how do we grow fast?", it was "what kind of culture do we want to create?" Abigail walks us through how Val More Salon became a true community hub where local family-owned businesses support one another and clients feel genuinely known.
Radical Honesty as a Business Strategy
In a world where upselling is the norm, Abigail takes a bold stance: if you don't need the service, she'll tell you. Discover how turning away appointments and redirecting clients has built deeper trust and a loyal clientele that never leaves.
Scalp Health: The Foundation of Beautiful Hair
Before any treatment, Abigail starts with the scalp. She breaks down the difference between dry and oily scalp conditions, explains why rotating your shampoo prevents buildup, and makes the case for treating scalp care exactly like skincare, consistent, targeted, and non-negotiable.
Repairing Color & Heat-Damaged Hair
Color-treated hair and frequent blowouts are among the top causes of dryness, frizz, and breakage. Abigail explains why most color-treated clients need moisture, not just protein, and how leave-in conditioners and weekly deep conditioning masks are maintenance, not luxury.
Abigail's Weekly Curl Ritual
Once a week, Abigail washes her naturally curly hair, applies a rich mask, and slips on a satin bonnet. She goes about her day, then rinses to reveal soft, defined, frizz-free curls, and shares her favorite dry oil and curl-defining products for daily hydration between wash days.
As Heard in the Episode
Abigail's hair philosophy is built on moisture, ritual, and honesty, and these Jadu Beauty essentials align perfectly with every habit she swears by. Shop the products that bring her weekly rituals to life.
Jadu Silk Bonnet
"I apply a rich mask, pop on a bonnet, and go about my day — then rinse to reveal soft, fluffy, vibrant curls."
Pure Mulberry Silk reduces friction, locks in moisture, and prevents the breakage and frizz that cotton pillowcases cause. It's the non-negotiable first step in waking up to better hair.
Shop Jadu Silk BonnetMagic Drip
"I always start with the scalp — dry or oily. The scalp is everything."
A water-based daily scalp treatment designed to restore visible hair density — even on styled hair. Works without disrupting your blowout or curl set, making it the perfect everyday tool for long-term growth.
Shop Magic Drip SerumSplit Ends Care
"I lean on nourishing oils to keep my texture defined and healthy every day."
A lightweight, plant-based oil that smooths the cuticle and seals in moisture between wash days. Targets damage at the strand level — no buildup, just defined, frizz-free curls.
Shop Split Ends CareListen on
Join the Conversation
What did you enjoy most from this episode, and what inspiration are you taking away? Do you have a tip to share about hair, health, or wellness? We'd love to hear from you, you could be our next guest in our Manhattan office or join us virtually.
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