“As A Registered Dietitian Who Teaches Holistic, Whole-Body Nutrition, I Always Say This: What You Put In Your Body Is As Important As What You Put On Your Body.”
“I've been using Jadu's hair products for about three months, and the biggest difference I've noticed is that my hair feels richer and thicker.””
“I really enjoy Jadu products because they're chemical-free. They're free of ingredients like parabens and triclosans, which research has linked to an increased risk of certain cancers.””
“As a salon owner, I've tried many products that claim to work, but this one truly does. My hair was brittle, dry, and lacking moisture, and these all-natural products completely transformed it.””
Real hair. Real results.
From fine and straight to curly,bleached and color-treated customers say their hair feels cleaner, softer and easier to manage without the heavy coated feeling.
BEFORE
AFTER
Lightweight cleanse + silicone-free conditioning
BEFORE
AFTER
Helps preserve movement and curl definition
BEFORE
AFTER
Hydrating, non-stripping cleanse
BEFORE
AFTER
Cleans buildup without an aggressively stripping formula
BEFORE
AFTER
Formulated to be color-safe
BEFORE
AFTER
Formulated to be keratin-safe
BEFORE
AFTER
Gentle cleansing without sulfates
Full reviews
4.9/5 from 189 Shampoo & Conditioner reviews* pool includes individual Shampoo, Conditioner and travel-size products.
What you'll notice
From fine and straight to curly, bleached and color-treated customers say their hair feels cleaner, softer and easier to manage without the heavy coated feeling.
The scalp feels fresh without the squeaky, overly-cleansed feeling.
Silicone-free conditioning gives hair slip and softness without leaving a film.
Helps hair feel more substantial and look fuller, without weighing it down with heavy buildup.
Wheat protein and Pro-Vitamin B5 support healthier-looking strands wash after wash.
Customer feedback frequently mentions reduced frizz, better detangling and improved manageability.
A clean, lightweight feel helps hair maintain more body, movement and natural-looking volume.
I’ve been coloring my hair for years and now that I’m in my late 40s my hair constantly feels dry and damaged. No amount of hair masks, treatments or expensive conditioners did much. I’ve been using Jadu shampoo and conditioner for three weeks now right after a partial balayage. I have never seen my ends look this conditioned and healthy!! This is amazing!!! Because the conditioner is so rich, i can only go 2-3 days between washing but that is ok! Well worth the upside
Hi Vanessa
thank you for sharing your experience with your color-treated hair. 🌿
We are glad the shampoo and conditioner are helping your ends feel more comfortable and look so healthy after your balayage.
Anna created the family recipe to be deeply nourishing, relying on slow-infused ingredients that do the work without the fuss. 🥥
The Jadu team
I have color treated hair, so it’s important to avoid sulfates and chemicals that might ruin the investment. But also important to avoid chemicals that might trigger irritation or affect my long term health. Jadu Shampoo cleans without leaving my hair looking dry or damaged and helps to preserve my balayage
Was looking for a sulfate-free shampoo that actually cleans the scalp for ages. Found it. Great for Scalp and does not fade the color. Love it.
Very well-balanced formula. Rich, creamy, and truly nourishing. Untangles hair easily, and my hair doesn't need a styling cream or oil after using it. The smell gets me excited every time :) Totally recommend.
Hi michael
thank you for taking the time to share your wash day routine. ✨
We are glad the rich, creamy formula helps your hair feel nourished and comfortable without needing extra styling steps.
Anna’s family recipe focuses on real, slow-infused ingredients to give you that authentic scent and slip🌿
Warmly✨
Anna and the team
This conditioner is good but if I use too much it leaves a residue. It seems to be concentrated so I use a smaller amount.
Hi Brendo
thank you for the honest note and for sharing your application method. 💧
We are glad you found the right balance, as the formula is indeed rich and a little goes a long way for comfortable results.
The slow-infused oils in the family recipe are designed to be concentrated, so less is always more. 🥥 Team Jadu, NYC
The Jadu formula
Purposeful ingredients selected to cleanse without stripping, nourish without heavy buildup, and support softer, stronger-looking, fuller-feeling hair.
Shampoo
Sugar & Coconut Cleansers
Lift buildup without stripping the scalp.
BTMS-25
Rapeseed-derived, real slip with no silicone buildup.
Pro-Vitamin B5
Hydrates from within no silicone film.
Wheat Protein
Reinforces the hair shaft to reduce breakage.
Conditioner
Coconut Oil
Reduces breakage and supports strand structure.
Glycerin
Draws in moisture to keep strands hydrated.
Coffee Seed Oil
Natural caffeine and antioxidants, no added fragrance.
Slow-Infused Water Base
Carries every botanical, food-grade throughout.
What's not inside
Many conventional conditioners rely on silicones. Jadu conditions without them using a rapeseed-derived conditioning system for slip and softness instead of a coating.
Cleanse → Nourish
Cleanse first. Nourish second. The routine works because each product has one clear job.
If you have a sensitive scalp, deal with dryness, or are trying to avoid harsh detergents, this is the formula.
Conditions, smooths, and supports your hair's structure without coating it.
Real hair. Real results.
Most "clean" haircare still leans on synthetic swaps and silicone coatings. Jadu is formulated with food-grade botanicals genuinely sulfate-free, genuinely silicone-free.
Five generations of botanical knowledge
Inspired by five generations of botanical recipes, Jadu was developed from a simple idea: haircare should feel as good on your scalp as it does on your hair.
Anna Asi began refining the formula after her grandson's severe allergies made finding products she trusted difficult. Today, that heritage lives in Jadu's small-batch approach to botanical haircare.
“Our mission is your health, not our wealth.”
Anna Asi, Founder
Real answers about what's in the bottle, how it performs, and who it's for — no jargon, no filler.
A gentle, plant-derived cleansing base with no sulfates, silicones, or synthetic fragrance — just enough to lift buildup without stripping your scalp.
Foam comes from sulfates, not cleansing power. Our sulfate-free formula still lifts oil and buildup effectively, just with a lighter lather.
It cleanses without disrupting your curl pattern or stripping the natural oils curly hair relies on for definition and moisture retention.
No — it's formulated to cleanse gently, which is especially important for the fragile, porous structure of bleached hair.
It's sulfate-free and low-stripping, making it safe for color-treated and keratin-treated hair when used as directed.
Yes, it's effective at lifting product buildup while still being gentle enough for regular use.
Yes — the formula avoids harsh detergents and synthetic fragrance, making it a good fit for sensitive or easily irritated scalps.
Yes, it's mild enough for daily use, though every other day works well for most hair types too.
We use a rapeseed-derived conditioning system for real slip and softness, without the buildup silicones leave behind.
No — it's lightweight by design, so it conditions without leaving fine hair feeling heavy or flat.
Focus on mid-lengths to ends, where hair needs it most, and avoid heavy application at the roots.
It's designed as a rinse-out conditioner for best results, though a small amount can be left in on very dry ends.
Your hair's new wash-day ritual
Give your wash day a better foundation. Cleanse gently. Nourish deeply. Keep your hair's natural movement.
Shampoo 250 mL + Conditioner 250 mL
