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SULFATE-FREE SHAMPOO & CONDITIONER

Fuller, softer hair — without the silicone buildup.

Sulfates strip your scalp; silicones coat your strands flat. Jadu cleanses gently and hydrates for real — fuller-looking, softer hair in a few washes. Every hair type.

  • PETA and Leaping Bunny Certified
  • Sulfate-free & 100% silicone-free
  • Slow-infused, small-batch in New York
  • 4.9 · 290+ reviews
$78.00 $69.00
FREE SHIPPING
Shop the curly routine
Cleanse & Nourish
Jadu Beauty Shampoo Clean Ingredients, No Sulfates, No Silicones, No Parabens, No Phthalates, No Synthetic Dyes
Jadu Shampoo - pregnancy-safe, sulfate-free, no parabens, no synthetic fragrance, no sulfates. Safe for every trimester. Leaping Bunny certified. Jadu Beauty
Cleanse & Nourish
Plant-Based Bond Care Conditioner, Rapeseed-derived conditioning emulsifier
Helps Reduce Frizz Panthenol (Pro-Vitamin B5) Adds Volume & Bounce, Nourishes the scalp
Jadu Beauty Shampoo Gently Removes Buildup, Restores Scalp Balance, Helps Prevent Breakage
Jadu Beauty Conditioner With Clean Ingredients Formulated With Naturally Derived Ingredients
No Sulfates, No Silicones, No Parabens, No Phthalates, No Synthetic Dyes
Food-Grade Conditioner Boosts Volume, Hydrates Dry Strands
Cleanse & Nourish
Jadu Beauty Shampoo Clean Ingredients, No Sulfates, No Silicones, No Parabens, No Phthalates, No Synthetic Dyes
Jadu Shampoo - pregnancy-safe, sulfate-free, no parabens, no synthetic fragrance, no sulfates. Safe for every trimester. Leaping Bunny certified. Jadu Beauty
Cleanse & Nourish
Plant-Based Bond Care Conditioner, Rapeseed-derived conditioning emulsifier
Helps Reduce Frizz Panthenol (Pro-Vitamin B5) Adds Volume & Bounce, Nourishes the scalp
Jadu Beauty Shampoo Gently Removes Buildup, Restores Scalp Balance, Helps Prevent Breakage
Jadu Beauty Conditioner With Clean Ingredients Formulated With Naturally Derived Ingredients
No Sulfates, No Silicones, No Parabens, No Phthalates, No Synthetic Dyes
Food-Grade Conditioner Boosts Volume, Hydrates Dry Strands

Cleanse & Nourish

Formulated with food-grade botanicals, vitamins, and preservatives, slow-infused in small batches
Includes: Shampoo (250mL) + Conditioner (250mL)
$69.00
$78.00
4.9
Rated 4.9 out of 5 stars
184 Reviews

Most people have spent years managing a problem that was caused by their hair care, not by their hair.

Sulfates in your shampoo strip the scalp's protective oils. Your scalp then overproduces oil to compensate. Your roots get greasy faster, you shampoo more aggressively, and the stripping continues. Meanwhile, the silicone in your conditioner coats your strands to fake the moisture the stripping removed. Over time the coating thickens and your hair goes flat. It starts to lose its body. You reach for more conditioner and the buildup grows.

This is the cycle. It is not your hair type. It is the chemistry you have been using on your hair. And it can stop.

  • No sulfates, silicones, parabens, phthalates, or synthetic fragrance
  • Pregnancy-safe, both products, all trimesters
  • Leaping Bunny certified cruelty-free, PETA vegan
  • Safe for curly, coily, color-treated, and chemically processed hair
  • Small-batch, Slow Infusion Method, made in New York

The secret to thicker, fuller-looking hair
Jadu Leaping Bunny Certified

LEAPING BUNNY CERTIFIED

PETA + VEGAN CERTIFIED

Food-Grade Ingredients

SCALP CARE

Jadu split ends care is hydrating

HYDRATING

Jadu products are color safe

Color Safe

Jadu — Founder Story
Inspired by a grandmother's love
When nothing was safe enough.

When Anna Asi's grandson was born with severe allergies, she turned to what her family had always known. Five generations of botanical recipes, refined over more than a century. She spent years working to bring that heritage to everyone - formulating a shampoo clean enough to trust, powerful enough to work.

"Our mission is your health, not our wealth."

— Anna Asi, Founder
The Science

Why it works

Shampoo

Genuinely sulfate-free

Most “sulfate-free” formulas substitute synthetic isethionates for SLS, a swap in name only. Jadu uses sugar-derived and coconut-derived cleansers that lift buildup without stripping color, curl pattern, or scalp moisture.

Conditioner

Genuinely silicone-free

Every conditioner at every price tier, including brands marketed as “clean”, uses silicone to fake softness and slip. Jadu uses BTMS-25, a conditioning emulsifier derived from rapeseed oil. Real conditioning. Verifiable on the label.

Shampoo + Conditioner

Softness from within, not coating

Pro-Vitamin B5 penetrates the hair shaft to hydrate and improve. No dimethicone film, no silicone buildup — just measurable softness that doesn’t wash away.

Shampoo

Bond support at the cleanse step

Low-molecular-weight wheat protein penetrates the cuticle to reinforce the hair shaft and reduce visible breakage, not in a separate treatment, but in the shampoo itself. A standard almost no formula in this category meets.

Conditioner

Plant-based bond care

Hydrolyzed wheat protein and BTMS-25 from rapeseed reinforce the hair shaft and reduce visible breakage at the conditioning step, no synthetic bond molecule required. The same structural support outcome as Olaplex, built entirely from plants.

Shampoo + Conditioner

Premium clean. Pregnancy-safe.

Free of silicones, phthalates, parabens, formaldehyde-releasers, sulfates, and synthetic fragrance. A standard no premium hair care brand currently occupies. Formulated to be safe across every stage: pregnancy, postpartum, and daily use beyond.

KIT INCLUDES:

Jadu Shampoo

If you have a sensitive scalp, deal with dryness, or are trying to avoid harsh detergents, this is the formula.

VIEW PRODUCT

JADU CONDITIONER

Conditions, smooths, and supports your hair's structure without coating it.

VIEW PRODUCT

REAL CUSTOMER REVIEWS
4.9
Rated 4.9 out of 5 stars
Based on 184 reviews
Total 5 star reviews: 174
Total 4 star reviews: 9
Total 3 star reviews: 0
Total 2 star reviews: 1
Total 1 star reviews: 0
99%would recommend these products
Slide 1 selected
Reviews Summary
Customers say this shampoo and conditioner leave their hair feeling clean, soft, and healthy without heaviness. The creamy, rich texture requires only a small amount and works well for various hair types—from fine to curly to bleached. Many reviews mention improved curl definition, reduced frizz, and better detangling. Users appreciate the pleasant scent and notice their scalp feels comfortable without tightness or residue. Common feedback includes that the product performs comparably to expensive salon brands while maintaining a cleaner ingredient profile.
Customers Talked About
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184 reviews
  • BO Profile picture for Brenda O.
    Brenda O.
    Verified Buyer
    Reviewing
    Jadu Shampoo - Travel
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    My thoughts

    The shampoo provided lots of creamy suds. It made my thin hair revived, so much fuller and healthier. Looking forward to getting the other products and bigger size on this.

    Was this helpful?
  • BO
    Brenda O.
    Verified Buyer
    Reviewing
    Jadu Conditioner - Travel
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    My thoughts

    I loved the hydration on the conditioner and the way my hair felt and looked afterwards.

    Was this helpful?
  • TB
    Tara B.
    Verified Buyer
    Reviewing
    Jadu Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Wash day essential

    This has become essential for my wash days. I get hydration, definition, and shine all in one step. My curls look so good afterward.

    Was this helpful?
  • RM
    Regina M.
    Verified Buyer
    Reviewing
    Jadu Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Soft, not crunchy

    No crunchy curls here, just soft, bouncy definition. This is exactly what my hair needed. I’m genuinely so happy with it.

    Was this helpful?
  • TA
    Troy A.
    Verified Buyer
    Reviewing
    Jadu Conditioner - Travel
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Quenches thirsty curls

    My thirsty curls finally got what they needed. This travel conditioner is a lifesaver—my curls stay hydrated and I can toss it in any bag.

    Was this helpful?
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Complete Your Routine

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Jadu Grow & Glow Bundle root-to-tip hair care system | Magic Drip for scalp health and Split Ends Care for strand repair

Grow & Glow

$128.00 $119.00
Complete root-to-tip routine: Magic Drip for your scalp (daily) + Split Ends Care for your ends (2–3x weekly)
Jadu Heal & Nourish bundle consists of Jadu Heal and Split Ends Care

Heal & Nourish

$138.00 $129.00
Pre-wash scalp hydration + intensive end repair—your complete treatment routine before every wash

The Magic Ritual (Limited Time Offer)

$217.00 $199.00
All 3 products for complete hair health: daily scalp care, pre-wash hydration, and intensive end repair
Split Ends Care | Jadu Beauty

Split Ends Care - Damaged Hair Oil

$49.00
Split ends hair oil for damaged hair
Magic Drip water-based scalp treatment bottle and applicator | made for all hair types

Magic Drip - Hair Density Serum

$79.00
A natural approach to scalp care for fuller-looking hair
Jadu Heal scalp oil applicator and refill bottle

Jadu Heal

$89.00
Pre-wash scalp oil for deeply hydrating dry scalp and relieving irritation
Jadu Magic Drip Bottle is the perfect hair density serum

Magic Drip Refill (60mL)

$59.00
Non-toxic scalp serum for visibly fuller, denser hair

Jadu Heal Refill (60mL)

$68.00
Pre-wash scalp oil for deeply hydrating dry scalp and relieving irritation