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Natural Haircare for Curly and Wavy Hair

No silicone coating. Your curl pattern stays intact.

Real hydration from cold-pressed oils and botanicals, not a silicone film that fakes softness.

  • PETA and Leaping Bunny Certified
  • Sulfate-free & 100% silicone-free
  • Slow-infused, small-batch in New York
  • 4.9 · 290+ reviews
$78.00 $69.00
FREE SHIPPING
Shop the curly routine
BeforeAfter

Loved by curly hair

Curls that finally act like themselves again.

4.9Average rating
290+Verified reviews
CleanVegan & cruelty-free

My curls used to feel coated and crunchy by day two. Now they're soft, springy and defined, nothing heavy.

Mariam K.
Mariam K.Verified buyer

Switched off silicones and the buildup is gone. My waves bounce back the way they used to.

Daniela R.
Daniela R.Verified buyer

I damaged my curls from heat styling and coloring. After using this for a few weeks, my curl pattern looks much more defined again.

Priya S.
Priya S.Verified buyer

The curl ritual

Shampoo, Conditioner & Split Ends Care

The complete root-to-end routine: cleanse without stripping, hydrate without coating, and seal your ends with real oil.

$127.00$114.30Save 10%
  • Free Shipping on the bundle
  • PETA and Leaping Bunny Certified
  • Slow-infused in New York

The silicone trap

It's not your curls. It's what's coating them.

Most "smoothing" curl products lean on silicones — a film that fakes softness, then seals dryness underneath — wash after wash..

  1. 01

    The silicone coat

    A plastic-like layer seals the strand. Moisture can't get in — curls feel soft for a day, then go thirsty.

  2. 02

    Buildup on your coils

    Product layers collect at the roots and along the shaft — greasy scalp, straw-dry ends, and definition that disappears wash after wash.

  3. 03

    Your pattern drops

    Weighed down and dehydrated, coils stretch out, frizz returns at the crown, and breakage shows up at the ends.

$78.00 $69.00
FREE SHIPPING
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The solution

Whole botanicals that sink in — not a film that sits on top.

Cold-pressed oils and real coffee, slow-steeped at low heat to keep every nutrient intact. The result: curls that define, bounce, and hold, without product underneath.

Independently verified

Certified gentle — not just labelled it.

Leaping Bunny

Certified cruelty-free

PETA

Approved & vegan

Naturally Driven

Food-grade ingredients

Made in NY

Small, traceable batches

No parabensNo sulfatesNo siliconesNo phthalatesNo formaldehyde releasersNo synthetic fragrance

The Slow Infusion™ Method

Why your curls drink it in instead of sitting under it.

Real coffee beans, grains and botanicals, steeped at low heat in small New York batches — never high-heat extraction or chemical solvents. The subtle coffee aroma comes from the infusion itself, not added fragrance.

Why it matters for curls: gentle steeping keeps nourishing lipids intact so moisture can reach the strand — not sit on top of it.

SteepWhole ingredients, low heat, time.
PreserveNutrients and aroma kept intact.
Small batchesSmall batches, finished in NY.
$78.00 $69.00
FREE SHIPPING
Shop the curly routine

Your curls, uncoated

Give them what's real.

Slow-infused, silicone-free, small-batch in New York — Your curl pattern, finally free.

  • Silicone-free
  • Sulfate-free
  • Vegan & cruelty-free

FAQ's

Real answers about what's in the bottle, how it performs, and who it's for — no jargon, no filler.

Water, lavender extract, plant-derived cleansers — Cocamidopropyl Betaine (coconut-derived) plus Decyl Glucoside and C10-16 Alkyl Glucoside (sugar-derived) — glycerin, panthenol, hydrolyzed wheat protein, coffee seed oil, and a short list of stabilizers to keep the formula fresh. Over 95% naturally derived, genuinely sulfate-free — no SLS, SLES, or synthetic sulfate substitutes hiding under a different name. No parabens, no phthalates, no synthetic fragrance.

Shop by Ingredient

Curly hair is naturally drier — the curl pattern makes it harder for scalp oil to travel down the strand the way it does on straight hair. Sulfates strip what little moisture curls hold onto, which is why so many curly girls deal with frizz and breakage after washing. This formula cleanses the scalp without stripping, so your curls hold onto their moisture balance instead of starting the week already dehydrated.

Read: Find Your Hair's Wash Day Rhythm

Foam doesn't clean your hair — the surfactants do, and foam is just air getting whipped into the mix, which sulfates are especially good at faking. This formula skips sulfates on purpose, so you get a lighter lather instead of a big foamy one. If you want more lather, a second wash works, but the first wash is doing the actual cleaning either way.

Read: Sulfates, Silicones, and Parabens — Should You Avoid Them?

You can — it's gentle enough for daily use. But most curly and coily textures do better washing every 2-3 days. Curls need time to redistribute their natural oils down the strand, and washing too often works against that, sulfate-free or not.

Read: Sulfates, Silicones, and Parabens — Should You Avoid Them?

No — it's formulated to be color-safe and safe for keratin-treated and chemically processed hair. No sulfates means nothing aggressively stripping the treatment or the color molecules sitting in your strand.

Read: Find Your Hair's Wash Day Rhythm

Yes — that's the scalp-first cleanse doing its job. Product buildup from curl creams and gels sits mostly at the roots and along the scalp, which is exactly where this formula focuses. You don't need a harsh clarifying wash to get rid of it.

Explore Scalp Care
 
4.9
Rated 4.9 out of 5 stars
Based on 465 reviews
97%would recommend these products
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Reviews Summary
Customers say this oil and conditioner duo leaves their hair feeling soft, smooth, and healthy-looking. Many highlight how the lightweight formula absorbs quickly without leaving a greasy residue, making it ideal for various hair types from curls to fine strands. Frequent comments praise the natural scent, minimal product needed per use, and noticeable improvements in frizz, shine, and manageability. Users report less breakage and easier detangling. The formula works well as an overnight treatment and pairs effectively with the shampoo. Customers appreciate the straightforward ingredient list and feel the quality justifies the price.
Customers Talked About
465 reviews
  • N
    Nancy
    Reviewing
    Split Ends Care - Damaged Hair Oil
    I recommend this product
    Rated 5 out of 5 stars
    12 hours ago
    5 Stars

    Only used this once but am hoping to see some results !

  • V
    Vanessa
    Reviewing
    Jadu Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    No more dry damaged hair!!

    I’ve been coloring my hair for years and now that I’m in my late 40s my hair constantly feels dry and damaged. No amount of hair masks, treatments or expensive conditioners did much. I’ve been using Jadu shampoo and conditioner for three weeks now right after a partial balayage. I have never seen my ends look this conditioned and healthy!! This is amazing!!! Because the conditioner is so rich, i can only go 2-3 days between washing but that is ok! Well worth the upside

    Jadu
    6 days ago

    Hi Vanessa
    thank you for sharing your experience with your color-treated hair. 🌿
    We are glad the shampoo and conditioner are helping your ends feel more comfortable and look so healthy after your balayage.
    Anna created the family recipe to be deeply nourishing, relying on slow-infused ingredients that do the work without the fuss. 🥥
    The Jadu team

  • V
    Vanessa
    Reviewing
    Jadu Shampoo
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Cleans without stripping

    I have color treated hair, so it’s important to avoid sulfates and chemicals that might ruin the investment. But also important to avoid chemicals that might trigger irritation or affect my long term health. Jadu Shampoo cleans without leaving my hair looking dry or damaged and helps to preserve my balayage

  • MH
    Micheal H.
    Verified Buyer
    Reviewing
    Jadu Shampoo
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Great for dry scalp

    Was looking for a sulfate-free shampoo that actually cleans the scalp for ages. Found it. Great for Scalp and does not fade the color. Love it.

  • MH
    Micheal H.
    Verified Buyer
    Reviewing
    Jadu Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Very rich and luxurious

    Very well-balanced formula. Rich, creamy, and truly nourishing. Untangles hair easily, and my hair doesn't need a styling cream or oil after using it. The smell gets me excited every time :) Totally recommend.

    Jadu
    6 days ago

    Hi michael
    thank you for taking the time to share your wash day routine. ✨
    We are glad the rich, creamy formula helps your hair feel nourished and comfortable without needing extra styling steps.
    Anna’s family recipe focuses on real, slow-infused ingredients to give you that authentic scent and slip🌿
    Warmly✨
    Anna and the team