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Natural haircare for curly & wavy hair

Bring Out Your Best Curls With Better Care. Naturally.

Real hydration from cold-pressed oils and botanicals, not a silicone film that fakes softness.

  • Helps reduce frizz & improve definition
  • Sulfate-free & 100% silicone-free
  • Slow-infused, small-batch in New York
  • 4.9 · 489 reviews
$127.00$114.30Save 10%
Shop the curly routine

Shampoo + Conditioner + Split Ends Care

BeforeAfter

See the difference for yourself

Curls That Finally Act Like Themselves Again.

Less buildup. Less frizz. More softness, bounce, and definition—without coating your curls in silicone.

Dry · Frizzy · Weighed Down

Dry · Frizzy · Weighed Down

Defined · Soft · Bouncy

Defined · Soft · Bouncy

“My curls used to feel coated and crunchy by day two. Now they're soft, springy and defined, nothing heavy.”
Mariam K Verified Buyer
Shop the curl routine

$127.00$114.30FREE SHIPPING

Loved by curly hair

Real Curls. Real Routines. Real Results.

Micheal H.
4.9/5

Great for dry scalp

Was looking for a sulfate-free shampoo that actually cleans the scalp for ages. Found it. Great for Scalp and does not fade the color. Love it.

I recommend this product

Verified Buyer

Before and after curly hair
Nadia B.
4.9/5

Premium results

This feels like a premium product from the texture to the results. My curls look amazing and I keep getting compliments. For me, it's worth every penny.

I recommend this product

Verified Buyer

Customer with curly hair
Cole M.
4.9/5

Easy curls, easy travel

Was looking for a sulfate-free shampoo that actually cleans the scalp for ages. Found it. Great for Scalp and does not fade the color. Love it.

I recommend this product

Verified Buyer

Customer in a pink hoodie

The curl ritual

Shampoo, Conditioner & Split Ends Care

The complete root-to-end routine: cleanse without stripping, hydrate without coating, and seal your ends with real oil.

$127.00$114.30Save 10%
  • Free Shipping on the bundle
  • PETA and Leaping Bunny Certified
  • Slow-infused in New York

The silicone trap

Your curls were never the problem. It's what's coating them.

Most "smoothing" curl products lean on silicones — a film that fakes softness, then seals dryness underneath — wash after wash.

  1. 01The silicone coat

    A plastic-like layer seals the strand. Moisture can't get in — curls feel soft for a day, then go thirsty.

  2. 02Buildup on your coils

    Product layers collect at the roots and along the shaft — greasy scalp, straw-dry ends, and definition that disappears wash after wash.

  3. 03Your pattern drops

    Weighed down and dehydrated, coils stretch out, frizz returns at the crown, and breakage shows up at the ends.

  • Coated Coated
  • Weighed Down Weighed Down
  • Dry Dry
  • Frizzy Frizzy
  • Less Definition Less Definition

As Seen In

Jadu Beauty is featured in Time
Jadu Beauty is featured in The New Yorker
Jadu Beauty is featured in Forbes
Jadu Beauty is featured in Time
Jadu Beauty is featured in The New Yorker
Jadu Beauty is featured in Forbes
Jadu Beauty is featured in Time
Jadu Beauty is featured in The New Yorker
Jadu Beauty is featured in Forbes
Jadu Beauty is featured in Time
Jadu Beauty is featured in The New Yorker
Jadu Beauty is featured in Forbes
Jadu Beauty is featured in Time
Jadu Beauty is featured in The New Yorker
Jadu Beauty is featured in Forbes
Jadu Beauty is featured in Time
Jadu Beauty is featured in The New Yorker
Jadu Beauty is featured in Forbes
Jadu Beauty is featured in Time
Jadu Beauty is featured in The New Yorker
Jadu Beauty is featured in Forbes
Jadu Beauty is featured in Time
Jadu Beauty is featured in The New Yorker
Jadu Beauty is featured in Forbes
Jadu Beauty is featured in Time
Jadu Beauty is featured in The New Yorker
Jadu Beauty is featured in Forbes
Jadu Beauty is featured in Time
Jadu Beauty is featured in The New Yorker
Jadu Beauty is featured in Forbes

Independently verified

Certified clean. Not just labeled it.

Leaping Bunny

Certified cruelty-free

PETA

Approved & vegan

Naturally Driven

Food-grade ingredients

Made in NY

Small, traceable batches

No minoxidilNo finasterideNo siliconesNo sulfatesNo parabensNo synthetic fragrance

How to use your curl routine

3 steps to clean, hydrate & define your curls

A simple routine designed to cleanse away buildup, restore moisture, and help your natural curl pattern look softer, bouncier, and more defined.

Start my curl ritual

$127.00$114.30FREE SHIPPING

  1. Cleanse

    Wash away buildup without stripping.

    Apply Jadu Shampoo to wet hair, massage into the scalp, then rinse thoroughly.

    Wash away buildup without stripping.
  2. Condition

    Hydrate where your curls need it most.

    Apply Jadu Conditioner from mid-lengths to ends. Gently detangle, leave for 1–3 minutes, then rinse.

    Hydrate where your curls need it most.
  3. Define

    Bring your natural curl pattern to life.

    Apply Curl Cream to damp hair, scrunch upward to encourage curl formation, then air dry or diffuse.

    Bring your natural curl pattern to life.

Why choose Jadu for curls

What Your Curls Can Feel Like When
They're Not Coated.

  • More Definition

    Your natural curl pattern gets room to show up.

  • Less Frizz

    Silicone-free conditioning gives hair slip and softness without leaving a film.

  • Less Buildup

    Gently removes product buildup so your curls feel lighter, fresher, and ready to spring back.

Woman with defined curly hair
  • More Softness

    Hydration that doesn't leave curls greasy or crunchy.

  • More Bounce

    Lightweight care helps curls move freely and spring back naturally.

  • Stronger Strands

    Nourishing care supports damaged hair, so curls feel resilient and prone to breakage.

4.9
Rated 4.9 out of 5 stars
Based on 489 reviews
97%would recommend these products
Slide 1 selected
Reviews Summary
Customers say this oil and conditioner duo leaves their hair feeling soft, smooth, and healthy-looking. Many highlight how the lightweight formula absorbs quickly without leaving a greasy residue, making it ideal for various hair types from curls to fine strands. Frequent comments praise the natural scent, minimal product needed per use, and noticeable improvements in frizz, shine, and manageability. Users report less breakage and easier detangling. The formula works well as an overnight treatment and pairs effectively with the shampoo. Customers appreciate the straightforward ingredient list and feel the quality justifies the price.
Customers Talked About
489 reviews
  • DG
    Dora G.
    Verified Buyer
    Reviewing
    Jadu Conditioner - Travel
    I recommend this product
    Rated 5 out of 5 stars
    3 minutes ago
    Great!!

    My hair is looking good!!!

  • AW
    Amanda W.
    Verified Buyer
    Reviewing
    Jadu Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    A Staple for Strong Hydrated Curls

    Definitely a staple for strong hydrated curls!

  • MH
    Melissa H.
    Verified Buyer
    Reviewing
    Jadu Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Great Conditioner for Fine Hair

    Great Conditioner. Found that it did not weigh my very fine hair down and also didnÕt make my hair greasy. Overall really liked this conditioner and would definitely recommend.

  • CM
    Carol M.
    Verified Buyer
    Reviewing
    Jadu Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Moisture Without the Weight

    Best hair moisturiser for damaged and over processed hair. Controls frizz without weighing down hair.

  • NM
    Nancy M.
    Verified Buyer
    Reviewing
    Jadu Shampoo
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    A First-Timer for Life

    First time trying the Jadu Shampoo and will be definitely buying again.

Jadu vs others

Not all hair care is made for healthy-looking curls.

Feature
Jadu
Others
Silicone-free conditioning
Yes
No
Plant-based bond care
Yes
No
Naturally scented — no synthetic 'parfum'
Yes
No
Pregnancy & breastfeeding safe
Yes
No
Over 95% naturally derived
Yes
No
Safe for color, keratin & chemically treated hair
Yes
No
Curl definition
Yes
No
Ends & breakage
Yes
No

Don't coat your curls. Give them what they actually need.

Try the silicone-free curl routine

$127.00$114.30FREE SHIPPING

Trusted by experts. Loved by curls.

Recommended by top stylists & medical experts

Dr Zinaria Williams

"Jadu's shampoo and conditioner impressed me with their natural formula, gentle fragrance, and nourishing feel. I'll recommend them to my hair-transplant patients, especially for dry, processed hair."

Dr Zinaria Williams

Hair Restoration Surgeon and Herbalist

Abigail More

"As a salon owner, I've tried many products that claim to work, but this one truly does. My hair was brittle, dry, and lacking moisture, and these all-natural products completely transformed it."

Abigail More

Co-Owner, Val More Salon

Dr. David Kashan

"I've been using Jadu's hair products for about three months, and the biggest difference I've noticed is that my hair feels richer and thicker."

Dr. David Kashan

MD, FACS · Plastic & Reconstructive Surgery

What goes on your curls matters

Clean ingredients. Happier curls.

Wheat

Wheat

Fills the gaps

Wheat protein fills gaps in the damaged cuticle, creating stronger, more elastic strands that resist breakage instead of snapping at the bend.

Peppermint

Peppermint

A cooling reset

Peppermint's natural menthol cools on contact and supports scalp circulation, refreshing the scalp environment healthy curls actually grow from.

Coconut Oil

Coconut Oil

Penetrates, not coats

Low weight fatty acids let coconut oil move into the strand instead of sitting on top, delivering real moisture rather than a silicone style coating.

Vitamin E

Vitamin E

Protects against damage

Tocopherol defends strands against environmental and UV stress, offering color safe protection that keeps curls resilient between washes.

Decyl Glucoside (Sugar-Derived Cleanser)

Decyl Glucoside (Sugar-Derived Cleanser)

The gentle cleanse

A plant sugar surfactant that lifts buildup without stripping natural oils. It's the sulfate-free alternative doing the actual cleansing work.

Lavender

Lavender

Deep hydration

Slips inside the strand to replenish lost lipids — softness and shine for curls, without greasy weight.

Coffee Seed Oil

Coffee Seed Oil

Smooth, stronger ends

Caffeine and antioxidants wake up the scalp for fuller-looking hair.

Pro-Vitamin B5

Pro-Vitamin B5

Softness and elasticity

Hydrates inside the strand for elasticity, softness, and fuller-looking hair.

Everything your curls need to know Everything your curls need to know

Frequently asked questions

Everything your curls need to know

Real answers about what's in the bottle, how it performs, and who it's for, no jargon, no filler.

What's actually in it?

Water, lavender extract, plant-derived cleansers — Cocamidopropyl Betaine (coconut-derived) plus Decyl Glucoside and C10-16 Alkyl Glucoside (sugar-derived) — glycerin, panthenol, hydrolyzed wheat protein, coffee seed oil, and a short list of stabilizers to keep the formula fresh. Over 95% naturally derived, genuinely sulfate-free — no SLS, SLES, or synthetic sulfate substitutes hiding under a different name. No parabens, no phthalates, no synthetic fragrance.

Why is this good for curly hair specifically?

Curly hair is naturally drier — the curl pattern makes it harder for scalp oil to travel down the strand the way it does on straight hair. Sulfates strip what little moisture curls hold onto, which is why so many curly girls deal with frizz and breakage after washing. This formula cleanses the scalp without stripping, so your curls hold onto their moisture balance instead of starting the week already dehydrated.

It doesn't foam much — does that mean it's not cleaning my hair?

Foam doesn't clean your hair — the surfactants do, and foam is just air getting whipped into the mix, which sulfates are especially good at faking. This formula skips sulfates on purpose, so you get a lighter lather instead of a big foamy one. If you want more lather, a second wash works, but the first wash is doing the actual cleaning either way.

Can I use it every day?

You can — it's gentle enough for daily use. But most curly and coily textures do better washing every 2-3 days. Curls need time to redistribute their natural oils down the strand, and washing too often works against that, sulfate-free or not.

Will it strip my color or keratin treatment?

No — it's formulated to be color-safe and safe for keratin-treated and chemically processed hair. No sulfates means nothing aggressively stripping the treatment or the color molecules sitting in your strand.

Will it remove buildup from my gels and creams?

Yes — that's the scalp-first cleanse doing its job. Product buildup from curl creams and gels sits mostly at the roots and along the scalp, which is exactly where this formula focuses. You don't need a harsh clarifying wash to get rid of it.

Your curls, uncoated

Ready for your best curls yet?

Give your curls the care it deserves with nature-powered formulas that repair, strengthen and restore.

Start my curl ritual

Just $38.10 per bottle · Free shipping